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通信運(yùn)營(yíng)與管理專業(yè)英語教程

通信運(yùn)營(yíng)與管理專業(yè)英語教程

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作 者: 李學(xué)軍 編
出版社: 人民郵電出版社
叢編項(xiàng): 21世紀(jì)高職高專電子信息類規(guī)劃教材
標(biāo) 簽: 高職高專英語

ISBN: 9787115178732 出版時(shí)間: 2008-01-01 包裝: 平裝
開本: 16 頁數(shù): 224 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《通信運(yùn)營(yíng)與管理專業(yè)英語教程》不同于傳統(tǒng)的通信專業(yè)英語,針對(duì)職業(yè)特點(diǎn),降低了難度,緊扣“即學(xué)即用”,突出口語的重要性?!锻ㄐ胚\(yùn)營(yíng)與管理專業(yè)英語教程》首先安排了3個(gè)準(zhǔn)備單元,收錄專業(yè)常用的詞匯、表達(dá)和簡(jiǎn)短的職業(yè)會(huì)話;正文12個(gè)單元中,前10個(gè)單元按照通信行業(yè)的業(yè)務(wù)分類講述和訓(xùn)練,后兩個(gè)單元選擇寬帶和移動(dòng)語音業(yè)務(wù)進(jìn)行強(qiáng)化訓(xùn)練;最后給出了12篇閱讀材料,這些材料主要包括中國(guó)通信行業(yè)和通信公司簡(jiǎn)介,教材正文未涉及的、尚未或較少在我國(guó)通信行業(yè)出現(xiàn)的業(yè)務(wù)介紹,與外國(guó)客戶交流的技巧和知識(shí),用戶協(xié)議。為方便老師教學(xué),在人民郵電出版社網(wǎng)站上還配有課文的參考譯文,供教師下載。《通信運(yùn)營(yíng)與管理專業(yè)英語教程》適用于通信運(yùn)行專業(yè)學(xué)生、電信營(yíng)業(yè)員、電信業(yè)務(wù)營(yíng)銷員、通信終端銷售和移動(dòng)營(yíng)業(yè)員作為教材或培訓(xùn)教材使用。

作者簡(jiǎn)介

暫缺《通信運(yùn)營(yíng)與管理專業(yè)英語教程》作者簡(jiǎn)介

圖書目錄

Preparatory Unit 1 Useful Words and Phrases in Telecommunication Industry 1
Preparatory Unit 2 Useful Expressions in Telecommunication Industry 7
Preparatory Unit 3 Frequently Used Dialogues in Common Telecommunication Services 17
Unit 1 Telecommunication and Voice Communication(通信和語音業(yè)務(wù)) 24
 Part1 Background Reading: Telecommunication and Voice Communication(語音業(yè)務(wù)的理論介紹) 24
 Part2 Remember and Practice: Verizon Freedom Essentials(美國(guó)Verizon公司的語音業(yè)務(wù)) 26
 Part3 Useful Information: What is Telemarketing?(什么是電話銷售) 29
 Exercises 30
Unit 2 Mobile Phone and Applications(I)(移動(dòng)語音業(yè)務(wù)I) 33
 Part1 Background Reading: Mobile Phone and Applications(I)(移動(dòng)語音業(yè)務(wù)I) 33
 Part2 Remember and Practice: AT&T Wireless Plans(AT&T無線套餐) 39
 Part3 Useful Information: A Brief History of Cell Phones(移動(dòng)電話簡(jiǎn)史) 43
 Exercises 44
Unit 3 Mobile Phone and Applications(II)(移動(dòng)語音業(yè)務(wù)II) 47
 Part1 Background Reading: Mobile Phone and Applications(II)(移動(dòng)語音業(yè)務(wù)II) 47
 Part2 Remember and Practice: Cell Phone Tones and Graphics(移動(dòng)電話鈴聲和圖片) 52
 Part3 Useful Information: Choosing a Mobile Phone Network(移動(dòng)電話網(wǎng)絡(luò)的選擇) 58
 Exercises 59
Unit 4 Personal Handy-phone System(小靈通) 66
 Part1 Background Reading: Personal Handy-phone System(小靈通業(yè)務(wù)的理論介紹) 66
 Part2 Remember and Practice: PHS Basic Services(小靈通業(yè)務(wù)具體操作指南) 69
 Part3 Useful Information: 7 Tips to Make Your Telemarketing Appointment-Making Presentation More Clear(7條決竅使電話銷售表達(dá)更清晰) 72
 Exercises 73
Unit 5 SMS(短信息服務(wù)) 83
 Part1 Background Reading: SMS(短信服務(wù)的理論介紹) 83
 Part2 Remember and Practice: Google SMS(Google公司的短信輔助查詢服務(wù)) 87
 Part3 Useful Information: Tips for Doing Telephone Sales(電話銷售要領(lǐng)) 88
 Exercises 90
Unit 6 Broadband Internet Access(寬帶業(yè)務(wù)) 96
 Part1 Background Reading: Broadband(寬帶業(yè)務(wù)的理論介紹) 96
 Part2 Remember and Practice: Verizon FiOS Internet(Verizon公司的光纖寬帶業(yè)務(wù)) 100
 Part3 Useful Information: Telemarketing: What would They Think and Response?(電話銷售:客戶是如何考慮和反應(yīng)的?) 104
 Exercises 105
Unit 7 Mobile Broadband(掌上寬帶) 108
 Part1 Background Reading: Mobile Broadband and GPRS(掌上寬帶和GPRS) 108
 Part2 Remember and Practice: Everything about GPRS(GPRS百科) 110
 Part3 Useful Information: What is WAP(什么是WAP) 114
 Exercises 116
Unit 8 Telephone Cards(電話卡) 118
 Part1 Background Reading: Telephone Cards in General(初識(shí)電話卡) 118
 Part2 Remember and Practice: Hidden Dragon Phone Card-A Prepaid Phone Card(藏龍卡——一種預(yù)付費(fèi)電話卡) 121
 Part3 Useful Information: How to Use Phone Cards in China(在中國(guó)如何使用電話卡) 124
 Exercises 125
Unit 9 Trunk Communication(集群通信) 127
 Part1 Background Reading: A Little Trunking Theory(集群通信理論) 127
 Part2 Remember and Practice: Walkie Talkies(對(duì)講機(jī)) 129
 Part3 Useful Information: Trunking Benefits(集群通信的優(yōu)勢(shì)) 134
 Exercises  135
Unit 10 Brief introductions to Other Services of Telecom Companies(其他業(yè)務(wù)) 137
 Part1 Background Reading: Intelligent Network(智能網(wǎng)) 137
 Part2 Remember and Practice: Other Services(其他業(yè)務(wù)) 139
 Part3 Useful Information: Getting to Know Cross Cultural Negotiation(文化融合初識(shí)) 142
 Exercises 143
Unit 11 Practice:FAQ on Broadband of AOL(美國(guó)AOL寬帶安裝) 146
 Exercises 154
Unit 12 Practice:THINK! Advice-Mobile Phones(手機(jī)使用須知) 155
 Exercises 157
Reading Materials 158
 Passage 1 Communications in the People‘s Republic of China(國(guó)內(nèi)通信概況) 158
 Passage 2 China Telecom(中國(guó)電信) 161
 Passage 3 China Mobile(中國(guó)移動(dòng)) 163
 Passage 4 China-The 3G Opportunity(I)(3G之于中國(guó)I) 165
 Passage 5 China-The 3G Opportunity(II)(3G之于中國(guó)II) 169
 Passage 6 4G——the 4th Generation of Telecom System(I)(4G——第4代移動(dòng)通信系統(tǒng)I) 172
 Passage 7 4G——the 4th Generation of Telecom System(II)(4G——第4代移動(dòng)通信系統(tǒng)II) 176
 Passage 8 Cross Cultural Negotiation(文化融合) 179
 Passage 9 Cross Cultural Communication: Basic Tips(促進(jìn)文化融合的技巧) 182
 Passage 10 Breaking the Barriers of Intercultural Communication(打破國(guó)際文化交流的壁壘) 184
 Passage 11 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service(Consumer/SMB)(I)(Optus預(yù)付費(fèi)服務(wù)提供標(biāo)準(zhǔn)協(xié)議摘要(客戶/中小型企業(yè))I) 186
 Passage 12 Summary of the Standard Agreement for Supply of the Optus Pre-Paid Mobile Service(Consumer/SMB)(II)(Optus預(yù)付費(fèi)服務(wù)提供標(biāo)準(zhǔn)協(xié)議摘要(客戶/中小型企業(yè))II) 194
Appendix 198
Vocabulary 198
Reading Materials 217
References 224

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