您是否為職場中一次次的演講和宣講而備感頭疼？您是否在客戶和對手面前不知該如何組織語言？您是否希望能夠像故事大王那樣將連珠的妙語輕松順暢地一一道來？那么就請翻開這本《講故事——商戰(zhàn)取勝之道》吧。書中逐項深入地介紹了“講故事”的優(yōu)勢、過程以及成功案例，將交流、心理、職場三方面結(jié)合，教給讀者如何在工作中“Never be bor-ing”。在輕松愉快的閱讀中掌握輕松愉快的交流方式。
Acknowledgements Introduction This Book is Right for You if.... PART ONE: Understand that Storytelling is Your Passport to Professional Success 1 Learn Why Storytelling is so Powerful PART TWO: Use the Story Theater MethodTM to Make Your Presentations Come Alive 2 Realize that Great Stories Make Great Theater 3 Recognize that the Messenger is as Important as the Message 4 Connect with Your Audience via Non-Co-dependent Speaking PART THREE: Choose the Right Story 5 Go on a Story Safari 6 Choose from the Seven Types of Stories 7 Differentiate Between First-Person Stories and Third-Person Stories 8 Go Deep and Tell the Truth to Add Insight PART FOUR: Craft a Compelling Story 9 Ask Yourself, "What's the Point?" 10 Write the Way You Talk -- Talk onto Paper 11 Follow the Nine Steps of Story Structure 12 Brand Your Message with a Phrase that Pays 13 Link Your Openings, Closings, and Transitions 14 Create a Cast of Characters Your Audience Will Care About 15 Incorporate Comedy so Listeners Laugh While They Learn 16 Build Drama to Keep Your Audience on the Edge of Their Seats PART FIVE: Put Your Story on its Feet 17 Move it or Lose'em with Show and Tell 18 Use Physical Language so Participants See What You' re Saying 19 Use Vocal Language so Your Audience Feels What You're Saying 20 Act out Conversations Between Characters 21 Use Emotional Language so Listeners Connect with What You're Saying 22 Conduct "Walk and Talk" Rehearsals PART SIX: Present Stories that Capture and Keep Attention 23 Stand in Your Power 24 Connect Your Mind, Body, and Spirit 25 Engage the Audience with Interaction Techniques 26 Brand Your Message with Cards and Posters 27 Heighten Your Impact with Audio/Visual/Technical Support A Final Word APPENDIX A: Wall Signs for Your Office APPENDIX B: Recommended Reading APPENDIX C: Resource List of Professional Organizations, Websites, and Training Story Theater Retreats & Seminars About the Author
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