大衛(wèi)·羅（David Rowe）分別從諾丁漢（Nottingham）大學(xué)、約克（York）大學(xué)和埃塞克斯（Essex）大學(xué)獲得了社會學(xué)學(xué)位。他目前是澳大利亞紐卡斯爾大學(xué)（University of Newcastle）文化工業(yè)與實踐研究中心（CU-ltural Industries and practices Research Centre-CIPS）主任。
圖書目錄
PUBLISHER'S ACKNOWLEDGEMENTS SERIES EDITOR'S FOREWORD ACKNOWLEDGEMENTS CONTRIBUTORS 1 INTRODUCTION:MAPPING THE MEDIA SPORTS CULTURAL COMPLEX PARTI MEDIA SPORT CONSTRUCTION:HISTORY,LABOUR,CULTURE AND ECONOMICS 2 SPORT AS ENTERTAINMENT:THE ROLE OF MASS COMMUNICATIONS 3 THE TV AND SPORTS INDUSTRIES 4 THE DREAM TEAM,COMMUNICATIVE DIRT,AND MARKETING SYNERGY:USA BASKETBALL AND CROSS-MERCHANDISING IN TELEVISION COMMERCIALS 5 CPORTS MEDIA SANS FRONTIERES 6 SPEAKING THE 'UNIVERSAL LANGUAGE OF ENTERTAINMENT':NEWS CORPORATION,CULTURE AND THE GLOBAL SPORT MEDIA ECONOMY 7 SPORTS PAGE:A CASE STUDY IN THE MANUFACTURE OF SPORTS NEWS FOR THE DAILY PRESS 8 BREAD,BUTTER AND GRAVY:AN INSTITUTIONAL APPROACH TO TELEVISED SPORT PRODUCTION 9 MEGA-EVEBTS AND MEDIA CULTURE:SPORT AND THE OLYMPICS PARTII MEDIA SPORT DECONSTRUCTION:READINGS,FORMS,IDEOLOGIES AND FUTURES 10 LOCAL VISIONS OF THE GLOBAL:SOME RERSPECTIVES FROM AROUND THE WORLD 11 NIKE'S COMMUNICATION WITH BLACK AUDIENCES:A SOCIOLOGICAL ANALYSIS OF ADVERTISING EFFECTIVENESS VIA SYMBOLIC INTERACTIONISM 12 THE TELEVISED SPORTS MANHOOD FORMULA 13 THE BASIC CONTENT: 'IDEALLY BEAUTIFUL AND SEXY WOMEN FOR MEN' 14 'I WANT TO BE THE MINORITY':THE POLITICS OF YOUTHFUL WHITE MASCULINTIES IN SPORT AND POPULAR CULTURE IN 19905 AMERICA 15 WOMEN,SPORT AND GLOBALIZATION:COMPETING DISCOURSES OF SEXUALITY AND NATION 16 REPRSENTATIONS OF FOOTBALL IN BASEBALL LITERATURE: THE LYRIC FENWAY,THE PROSODY OF THE DODGERS,AND ARE YOU READY FOR OME FOOTBALL? 17 SPORT AS CONSTRUCTED AUDIENCE:A CASE STUDY OF ESPN'S THE EXTREME GAMES 18 CONYERGENCE: SPORT ON THE INFORMATION SUPERHIGHWAY 19 INTERNET COVERAGE OF UNIVERSITY SOFTBALL AND BASEBALL WEB SITES: THE INEQUITY CONTINUES
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