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商務(wù)英語寫作教程

商務(wù)英語寫作教程

定 價(jià):¥28.00

作 者: 雷春林 編
出版社: 對外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng): 新世界財(cái)經(jīng)類研究生英語核心教材
標(biāo) 簽: 商務(wù)英語

ISBN: 9787811340327 出版時(shí)間: 2008-03-01 包裝: 平裝
開本: 16 頁數(shù): 278 pages 字?jǐn)?shù):  

內(nèi)容簡介

  《新世界財(cái)經(jīng)類研究生英語核心教材:商務(wù)英語寫作教程》是“新世界財(cái)經(jīng)類研究生英語核心教材”之一的《商務(wù)英語寫作教程》。該書主要從學(xué)習(xí)者的需求出發(fā),并考慮到他們在未來求職擇業(yè)或受聘工作期間都會面臨如何用英語進(jìn)行書面溝通所編寫,其內(nèi)容涉及商務(wù)信函、備忘錄、會議記錄、新聞稿、商務(wù)報(bào)告、商務(wù)合同、履歷、廣告以及研究論文的寫作,其主要特點(diǎn)是側(cè)重應(yīng)用文體的訓(xùn)練和范文教學(xué),注重規(guī)范化和實(shí)用性。另外,隨著中國的入世及經(jīng)濟(jì)全球化趨勢的加強(qiáng),研究生也有越來越多的機(jī)會參與國際學(xué)術(shù)活動和交流,因此作者還在《新世界財(cái)經(jīng)類研究生英語核心教材:商務(wù)英語寫作教程》最后安排了研究論文寫作的相關(guān)內(nèi)容。

作者簡介

暫缺《商務(wù)英語寫作教程》作者簡介

圖書目錄

Unit 1 Overview of Business Writing
1.1 Introduction
1.2 Academic writing and business writing
1.3 Business writing style
1.4 Tone in business writing
1.5 Business writing samples
Exercises
Unit 2 Business Letter Writing
2.1 Introduction
2.2 Principal uses and channel characteristics
2.3 Format and structure of business letters
2.4 The style and tone
2.5 Categories of business messages
2.6 Samples of business letters
Exercises
Unit 3 Memo Writing
3.1 Introduction
3.2 Memo format
3.3 Common types of memos
3.4 Writing rules for memo
3.5 Other tips for effective memo writing
Exercises
Unit 4 Minutes Writing
4.1 Introduction
4.2 Functions of minutes
4.3 Structure of a minutes
4.4 Types of minutes
4.5 Stages for producing minutes
4.6 Note-taking skills
4.7 Tips for good minutes writing
Exercises
Unit 5 News Release Writing
5.1 Introduction
5.2 Planning a news release
5.3 Types of news release
5.4 Parts of a news release
5.5 News release samples
Exercises
Unit 6 Business Report Writing
6.1 Introduction
6.2 Classification of reports
6.3 Report writing process
6.4 The structure of a formal report
6.5 Common types of reports
6.6 Tips for writing effective reports
Exercises
Unit 7 Business Contract Writing
7.1 Introduction
7.2 Classification of international business contracts
7.3 The structure of an intemational business contract
7.4 The exemplification of a business contract
7.5 Basic rules for drafting a business contract
7.6 Stylistic features of contract English
Exercises
Unit 8 Resume Writing
8.1 Introduction
8.2 How to write an effective resume
8.3 Types of resumes
8.4 Resume samples
Exercises
Unit 9 Advertisement Writing
9.1 Introduction
9.2 The differences between literary style and advertising style
9.3 Features of advertising language
9.4 Word dictions in advertisement writing
9.5 Tones of English advertisements
9.6 The writing types of each part of the copy
Exercises
Unit 10 Research Paper Writing
10.1 Introduction
10.2 Prepare for a research paper
10.3 Methods and techniques
10.4 Research design
10.5 The structure of a research paper
10.6 Tips for research paper writing
10.7 The Harvard style of referencing
Exercises
Reference answer
參考書目

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