注冊 | 登錄讀書好,好讀書,讀好書!
讀書網(wǎng)-DuShu.com
當前位置: 首頁出版圖書教育/教材/教輔外語職業(yè)、行業(yè)英語會展實務英語

會展實務英語

會展實務英語

定 價:¥15.00

作 者: 張達球、陳宜平 編
出版社: 化學工業(yè)出版社
叢編項: 普通高等教育“十一五”規(guī)劃教材.上海市會展策劃與設計本科教育高地會展經(jīng)濟與管理系列教材
標 簽: 服務業(yè)英語

ISBN: 9787122020932 出版時間: 2008-02-01 包裝: 平裝
開本: 16 頁數(shù): 144 pages 字數(shù):  

內(nèi)容簡介

  本書為前期已經(jīng)出版的《會展英語》的配套教材,旨在《會展英語》理論知識基礎上,為培養(yǎng)會展經(jīng)濟專業(yè)學生及會展從業(yè)人員在實際操作過程中的英語應用能力做一種探索。本書分10個單元,內(nèi)容涉及會議和展覽的各主要環(huán)節(jié)的運作細節(jié),包括會展接待與食宿安排、招標與投標勝算、參展與辦展注意事項、策劃預算與管理、參展手冊與文檔管理、撤展與安全保障等。為幫助學習者消化理解內(nèi)容,每個單元均附有專業(yè)術語詞表和行業(yè)語句翻譯練習;為了幫助課堂師生互動,進一步體驗實踐效果,本書每個單元還設計了相關環(huán)節(jié)的模擬演練與討論。本書大多取材于西方成熟市場的經(jīng)驗,語言地道而又明了易懂,可作為高等院校會展經(jīng)濟專業(yè)的教材,也可作為會展專業(yè)高職高專的參考教材,并可供成人教育相關專業(yè)學員以及會展經(jīng)濟從業(yè)人員學習參考。

作者簡介

暫缺《會展實務英語》作者簡介

圖書目錄

Unit 1 How to Conduct a Productive Effective and Interesting Meeti
Part A Prepare a Meeting
Part B Dos and Don'ts for a Meeting
Part C How to Take Minutes--an Example
Part D Closing the Meeting and Following up
Part E Discussion and Practice
Unit 2 Get Ready for an Exhibition
Part A A Brief Introduction to What to Be Prepared
Part B Get the Ball Rolling on
Part C Event Planning Tips
Part D Tips for Bringing the Event to Life--Another Scenario
Part E Discussion and Practice
Unit 3 How to Organize a Convention
Part A Planning a Checklist
Part B An Exhibition at MECC--an Example
Part C Guide for Overseas Exhibitors
Part D Discussion and Practice
Unit 4 How to Win a Bidding.
Part A Preparation
Part B Feasibility Study
Part C Proposal Documents
Part D Discussion and Practice
Unit 5 How to Plan an Event
Part A Objectives for Different Types of Events
Part B Budgeting
Part C Initial Planning
Part D Budget Breakdown
Part E Discussion and Practice
Unit 6 How to Create Event Management Manual
Part A What Can a Management Manual Help?
Part B Corporate Event Operations Manual Checklist
 Part C Manual Design
 Part D Checklists
 Part E Discussion and Practice
Unit 7 The Event Management Process
Part A Event Management Life Cycle
Part B Proper Scheduling Benefits
Part C Corporate Events, Fund-Raisers, Special Events
Part D Create Critical Paths
Part E Discussion and Practice
Unit 8 Event Signage and Shutdown Procedure
Part A Event Signage
Part B Event Shutdown Procedure
Part C Discussion and Practice
Unit 9 Evaluation through Measurement and Analysis
Part A Evaluation Process
Part B Quantitative and Qualitative Evaluation Methods
Part C Cost-Benefit
Part D Discussion and Practice
Unit 10 Event Office Documentation
Part A How to File Office Documents
Part B How to Establish the Filing Systems
Part C Corporate Event Office Requirements
Part D Documentation and Risk
Part E Discussion and Practice
翻譯練習參考答案
References

本目錄推薦

掃描二維碼
Copyright ? 讀書網(wǎng) m.ranfinancial.com 2005-2020, All Rights Reserved.
鄂ICP備15019699號 鄂公網(wǎng)安備 42010302001612號