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商學導論:案例與練習

商學導論:案例與練習

定 價:¥20.00

作 者: (美國)(Madura.J)杰夫·馬杜拉
出版社: 人民郵電出版社
叢編項:
標 簽: 經(jīng)濟理論

ISBN: 9787115172570 出版時間: 2008-01-01 包裝: 平裝
開本: 16 頁數(shù): 102 字數(shù):  

內(nèi)容簡介

  《商學導論:案例與練習(第4版)》為《商學導論》(第4版)配套使用的案例與練習,可幫助學習者做出正確的選擇和決定,有助于事業(yè)的成功。通過形象生動的案例分析,馬杜拉將重心放在了核心技能訓練上,包括決策的計劃與制定、團體合作、科技與溝通在商務世界里,如何做出正確的決定,這一切將由你掌控!在任何一個行業(yè),無論從事何種工作,我們都會用到重要的商業(yè)理念。無論你是一位專業(yè)的運動員或是一位首席執(zhí)政官,亦或是一名記者,都需要擁有做出正確選擇和決定的能力、與他人友善合作的能力以及有效管理下屬的能力。馬杜拉的《商學導論》(第4版)介紹了商業(yè)活動中的一些核心概念,并結合實例剖析了如何將其更好地位應用于最恰當?shù)纳虡I(yè)決策中去。

作者簡介

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圖書目錄

Chapter1 Motives and Function of a Business
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter2 Business Ethics and Social Responsibility
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter3 Assessing Economic Conditions
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter4 Assessing Global Conditions
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter5 Selecting a Form of Business Ownership
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter6 Entrepreneurship and Business Planning
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter7 Managing Effectively
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter8 Organizational Structure
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter9 Improving Productivity and Quality
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter10 Motivating Employees
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter11 Hiring Training and Evaluating Employees
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter12 Creating and Pricing Products
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter13 Distributing Products
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter14 Promoting Products
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide
Chapter15 Accounting and Financial Analysis
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

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