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商務(wù)專業(yè)英語1

商務(wù)專業(yè)英語1

定 價:¥38.00

作 者: 李紅、魏國富 等
出版社: 上海大學(xué)出版社
叢編項:
標(biāo) 簽: 商務(wù)英語

ISBN: 9787811180374 出版時間: 2007-01-01 包裝: 平裝
開本: 0開 頁數(shù): 356 字?jǐn)?shù):  

內(nèi)容簡介

  《商務(wù)專業(yè)英語》是為商務(wù)專業(yè)的學(xué)生編寫的一本英語教程。本教程有別于其他以提高商務(wù)英語交際能力為目的的教材,把重心放在傳授商務(wù)基礎(chǔ)知識和引介商務(wù)管理新興理念兩條主線上?!渡虅?wù)專業(yè)英語(1)》共分12個單元,每個單元都圍繞某個專題展開,涉及市場、零售、金融、管理、營銷、變化管理、人力資源管理、信息管理等內(nèi)容。每個單元由兩個部分組成,即課文A和課文A練習(xí)、課文B和課文B的理解練習(xí)。此外,《商務(wù)專業(yè)英語(1)》還附有練習(xí)答案、詞匯表和慣用詞組與表達(dá)三個附錄。本教程旨在進(jìn)一步提高學(xué)生在商業(yè)、管理等領(lǐng)域的閱讀能力及表達(dá)能力,有效擴(kuò)大學(xué)生的商務(wù)詞匯和知識面,促使學(xué)生在掌握基本商務(wù)英語實踐知識的基礎(chǔ)上,迅速了解國際新興的商業(yè)管理思潮。因此本教程除了供商務(wù)專業(yè)的學(xué)生(包括本科生、??粕透叩嚷殬I(yè)學(xué)校的學(xué)生)使用外,同時也適用于工作中需要英語或即將需要英語的企業(yè)管理、市場營銷、人力資源管理、信息管理等領(lǐng)域的專業(yè)人士。

作者簡介

暫缺《商務(wù)專業(yè)英語1》作者簡介

圖書目錄

Unit 1
Text A Market
Reading Practice
Exercises
Text B Market Logistics
Reading Practice
Comprehension Check
Unit 2
Text A Retailing
Reading Practice
Exercises
Text B Retailing Strategy
Reading Practice
Comprehension Check
Unit 3
Text A Target Markets ( I )
Reading Practice
Exercises
Text B Target Markets ( Ⅱ )
Reading Practice
Comprehension Check
Unit 4
Text A Financial Markets
Reading Practice
Exercises
Text B Financial Instruments
Reading Practice
Comprehension Check
Unit 5
Text A Frederick Winslow Taylor
Reading Practice
Exercises
Text B Father of Modern Management
Reading Practice
Comprehension Check
Unit 6
Text A Management
Reading Practice
Exercises
Text B The Principles of Management
Reading Practice
Comprehension Check
Unit 7
Text A A Blueprint for Change: Appreciative Inquiry
Reading Practice
Exercises
Text B A Management Communication Strategy for Change
Reading Practice
Comprehension Check
Unit 8
Text A Managing Knowlege for the Digital Firm
Reading Practice
Exercises
Text B Understanding Ethical and Social Issues Related to Systems
Reading Practice
Comprehension Check
Unit 9
Text A Human Resource Management
Reading Practice
Exercises
Text B Global Human Resource Management
Reading Practice
Comprehension Check
Unit 10
Text A Scouring the Planet for Brainiacs
Reading Practice
Exercises
Text B Six Big Career Mistakes and How to Avoid Them
Reading Practice
Comprehension Check
Unit 11
Text A Strategy and the New Economics of Information { I )
Reading Practice
Exercises
Text B Technology Issues and Opportunities for Global Value Chains ~
Reading Practice
Comprehension Check
Unit 12
Text A Strategy and the New Economics of Information ( ][ )
Reading Practice
Exercises
Text B E-business and the Deconstruction of the Value Chain
Reading Practice
Comprehension Check
Appendix I Key to the Exercises
Appendix Ⅱ Glossary
Appendix Ⅲ Phrases and Expressions

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