Unit 1 Management Part One Warm-up Part Two Reading 1 Managing Oneself Reading 2 A Brief History of Management Quiz Effective Management Part Three Exercises Part Four Case Study 1 Bill Gates and Microsoft Case Study 2 The Expansion of Blue Streak Part Five Skills-building Unit 2 Organizational Behavior Part One Warm-up Part Two Reading 1 Introduction to Organizational Behavior Reading 2 Contemporary Theories of Motivation Self-assessment Part ThFee Exercises Part Four Case Study 1 Nestl6’S CEO on Managing Change Case Study 2 Carol Bernick，President of Alberto-Culver，North Amenca Part Five Self-assessment Unit 3 Marketing Management Part One Warm-up Part Two Reading 1 A Framework for Marketing Management Reading 2 Strategic Planning and Marketing Management Quiz Part Three Exercises Part Four Case Study 1 Develop a Marketing Plan Case Study 2 Marketing Spotlight-GE Part Five Practical Quiz Unit 4 Human Resources Management Part One Warm-up Part Two Reading 1 Tomorrow’S HR Today Reading 2 Career Development Quiz Part Three Exercises Part Four Case Study 1 Virtual Teamwork at IBM Case Study 2 Managers and HR Professionals at Sands Corporation： Friends or Foes? Part Five Skills-assessment Unit 5 Strategic Management Part One Warm-up Part Two Reading 1 What is Strategy and Why is it Important Reading 2 Strategy Formulation：Situation Analysis And Business Strategy Quiz Part Three Exercises Part Four Case Study 1 Basic Concepts of Strategic Management Case Study 2 Microsoft and Red Hat Linux：Contracting Business Models Part Five Skills-building Unit 6 Corporate Culture Part One Warm-up Part Two Reading 1 Building a Corporate Culture That Promotes Good Strategy Execution Quiz for Culture Reading 2 The International Business Context-Cultural Views Toward Management and Managers Part Three Exercises Part Four Case Study 1 Southwest Airlines’Team Culture Case Study 2 Daimler-Chrysler's Diverse Cultures Part Five Developing Competencies Unit 7 Business Communication Part One Warm-up Part Two Reading、1 Understanding Business Communication Listening Skills：Self-assessment Reading 2 Oral Presentation Self-assessment Part Three Exercises Part Four Case Study 1 Facing a Communication Dilemma at Hallmark Case Study 2 The Key to Giving Speeches Part Five Quiz Unit 8 Economic Globalization Part One Warm-up Part Two Reading 1 Globality Reading 2 Globalization：The Debate Quiz Part Three Exercises Part Four Case Study 1 Wal-Mart and International EDI Case Study 2 Cuhural Effects of Economic Globalization Part Five Quiz Unit 9 Managerial Economics Part One Warm-up Part Two Reading 1 Managefi Economics Reading 2 Demand Forecasting Quiz Part Three Exercises Part Four Case Study 1 Maximize Profit of Maximize Market Share? Case Study 2 Constained Maximization in the Toy Business and Why Ffisbees are Called Ffisbees． Part Five Quiz Unit 10 Ecommerce Part One Warm-up Part Two Reading 1 Ecommerce Overview of Electronic Commerce Reading 2 E-Grocers Check out Mini-quiz The Basics of Ecommerce Part Three Exercises Part Four Case Study 1 Value Chain Management Using Ecommerce Case Study 2 Starwave Part Five Terminology Quiz Keys to Exercises
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