商務(wù)英語(yǔ)綜合教程（下冊(cè)）

定　價(jià)：￥19.00

作　者：	房玉靖、劉玉玲
出版社：	對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng)：	新世界全國(guó)高職高專院校規(guī)劃教材.商務(wù)英語(yǔ)專業(yè)
標(biāo)　簽：	英語(yǔ)與其他外語(yǔ)

購(gòu)買這本書可以去

ISBN：	9787810789707	出版時(shí)間：	2007-11-01	包裝：	平裝
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：	177	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　商務(wù)英語(yǔ)是從事涉外商務(wù)活動(dòng)工作人員及各大專院校涉外商務(wù)、營(yíng)銷、管理、人力資源等專業(yè)學(xué)生的必修課程?！渡虅?wù)英語(yǔ)綜合教程（下）》內(nèi)容包括英語(yǔ)傳授經(jīng)濟(jì)貿(mào)易的基礎(chǔ)理論和基礎(chǔ)知識(shí)《商務(wù)英語(yǔ)綜合教程（下）》選材新穎，內(nèi)容豐富，專業(yè)面廣，難度適宜，趣味性強(qiáng)，可供高等學(xué)校經(jīng)貿(mào)英語(yǔ)專業(yè)的學(xué)生及相應(yīng)水平的商務(wù)工作者與英語(yǔ)愛(ài)好者學(xué)習(xí)使用。

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圖書目錄

Unjt 1
　TEXT Changes in the Motives and Developments
　SUPPLEMENTARY READING Beefing Up BPO
Unit 2
　TEXT Invisible Barriers
　SUPPLEMENTARY READING East Europeans Fear Protectionism
Unjt 3
　TEXT Business Law-Contract and Agency
　SUPPLEMENTARY READING Settlement of Disputes
Unit 4
　TEXT Export Procedures and Documentation
　SUPPLEMENTARY READING Bill of Lading
Unit 5
　TEXT Product Positioning
　SUPPLEMENTARY READING Experiential Branding
Unit 6
　TEXT How Companies Succeed in International Mark
　SUPPLEMENTARY READING Business Success
Unit 7
　TEXT Strategies of Transnational Corporations
　SUPPLEMENTARY READING Management and Leadership
Unit 8
　TEXT International Stock Exchange of UK
　SUPPLEMENTARY READING Chinese Firms are Embracing Private Equity
Funds So dreaded in the West
Unit 9
　TEXT The Monetary Focus(I)-A Yen for Change
　SUPPLEMENTARY READING Exchange Rate and International Trade
Unit 10
　TEXT The Monetary Focus(II)-Bang for the Buck
　SUPPLEMENTARY READlNG Strife over Yuan
Unit 11
　TEXT Investment Demand
　SUPPLEMENTARY READING China Tries Guiding Foreign Investment
Unit 12
　TEXT Foreign Exchange Trading
　SUPPLEMENTARY READING Exchange Rates and Political Risks
Unit 13
　TEXT International Marketing Research and Steps
　SUPPLEMENTARY READING International Market Research
Unit 14
　TEXT Balance of Payments
　SUPPLEMENTARY READING China’S Export Strength Makes It a Focal Pont of Concern in the US
Unit 15
　TEXT International Financial System Meets Challenge
　SUPPLEMENTARY READING Financing Rules Announced
Unit 16
　TEXT Economy Theory and Dumping
　SUPPLEMENTARY READING 　SUPPLy and Demand