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管理英語

管理英語

定 價(jià):¥26.60

作 者: 管理英語教材編寫組
出版社: 高等教育出版社
叢編項(xiàng):
標(biāo) 簽: 行業(yè)英語

ISBN: 9787040216288 出版時(shí)間: 2007-03-01 包裝: 平裝
開本: 16開 頁數(shù): 224 字?jǐn)?shù):  

內(nèi)容簡介

  專門用途英語系列教材是教育部規(guī)劃的高等學(xué)校(包括高等??圃盒:透叩嚷殬I(yè)院校)專業(yè)英語階段的英語教材,也可供電大、各類成人院校及廣大專業(yè)人員學(xué)習(xí)專業(yè)英語、提高涉外業(yè)務(wù)交際能力使用?!豆芾碛⒄Z(第2版)》是該系列教材之一,《普通高等教育“十五”國家級(jí)規(guī)劃教材:管理英語(第2版)》從專業(yè)人員的實(shí)際工作需要出發(fā)進(jìn)行設(shè)計(jì)和編寫。選材新穎、結(jié)構(gòu)合理、內(nèi)容豐富、語言規(guī)范;練習(xí)兼具實(shí)用性和針對(duì)性。全書由10個(gè)單元組成,每單元包括專業(yè)文獻(xiàn)閱讀與翻譯、涉外業(yè)務(wù)應(yīng)用文模擬套寫和專業(yè)會(huì)話三部分。書后附有練習(xí)參考答案和課文參考譯文。《普通高等教育“十五”國家級(jí)規(guī)劃教材:管理英語(第2版)》書后附MP3,且配有錄音磁帶。

作者簡介

暫缺《管理英語》作者簡介

圖書目錄

Contents
Unit 1 Management Functions
 Reading and Translating
  Reading A:Management Functions
  Reading B:A LeTer of Appointment
 Simulated Writing——Business Letters
 Listening and Speaking——Establishing Business Relationship
Unit 2 Personnel Management
 Reading and Translating
  Reading A:Current Assessment
  Reading B:Job Description
 Simulated Writing——Fax
 Listening and Speaking——Inquiry and Offer
Unit 3 Finance Management
 Reading and Translating
  Reading A:Cash Management
  Reading B:Alfman Manufacturing Company Income Statement
 Simulated Writing——Quotation
 Listening and Speaking——Order
Unit 4 Quality Management
 Reading and Translating
  Reading A:Total Quality Management
  Reading B:Recruitment Ad
 Simulated Writing——Commercial Invoice
 Listening and Speaking——Setting Up a Joint Venture
Unit 5 Marketing Management
 Reading and Translating
  Reading A:Marketing
  Reading B:A Customerization Ad
 Simulated Writing——Bill of Exchange
 Listening and Speaking—Technology Transfer&Technical Coopemtion
Unit 6 Banking Management
 Reading and Translating
  Reading A:Electronic Banking
  Reading B:Letter of Credit
 Simulated Writing——Application for Letter of Credit
 Listening and Speaking—Payment
Unit 7 Insurance Management
 Reading and Translating
  Reading A:Insurable Risks
  Reading B:Life Insurance Application to the COUNCIL Life Insurance Company
 Simulated Writing—Insu rance Policy
 Listening and Speaking——0nsurance and Claim
Unit 8 Securities Management
 Reading and Translating
  Reading A:The Stock Market
  Reading B:
   1.Newspaper Stock Quotation
   2.Newspaper Bond Quotation
  Simulated Writing—Bill of Lading
  Listening and Speaking——Packing and Shipment
Unit 9 Internationai Trade
 Reading and Translating
  Reading A:Tariff Protection
  Reading B:Notice of Invitation for Bids
 Simulated Writing—Sales Contract
 Listening and Speaking——Signing a Contract Unit Business Ethics
Unit 10 Business Ethics
 Reading and Translating
  Reading A:Business Ethics
  Reading B:Unfair and Deceptive Practices in Advertising
 Simulated Writing—Inter-office Memos
 Listening and Speaking——Management of a Joint Venture
Glossary
參考答案
參考譯文

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