商務(wù)英語(yǔ)閱讀（下冊(cè)）

定　價(jià)：￥18.00

作　者：	國(guó)曉立，周樹(shù)玲主編
出版社：	對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng)：	新世界全國(guó)高職高專院校規(guī)劃教材·商務(wù)英語(yǔ)專業(yè)
標(biāo)　簽：	英語(yǔ)閱讀

購(gòu)買(mǎi)這本書(shū)可以去

ISBN：	9787810789493	出版時(shí)間：	2007-09-01	包裝：	平裝
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：	167	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　根據(jù)國(guó)家教育指導(dǎo)思想，目前我國(guó)高職高專教育的培養(yǎng)目標(biāo)是能力培養(yǎng)和技術(shù)應(yīng)用為本位，其基礎(chǔ)理論教學(xué)以應(yīng)用為目的、夠用為尺度、就業(yè)為指導(dǎo)；教材強(qiáng)調(diào)應(yīng)用性和適用性，符合高職高專教育的特點(diǎn)，技能滿足學(xué)科教育又能滿足職業(yè)資格教育的“雙證書(shū)”（畢業(yè)證和技術(shù)等證明）教學(xué)的需要。本套教材編寫(xiě)之中貫穿與商務(wù)英語(yǔ)教學(xué)的基本思路：將英語(yǔ)聽(tīng)說(shuō)讀寫(xiě)譯技能與商務(wù)知識(shí)有機(jī)融合，使學(xué)生在提高英語(yǔ)語(yǔ)言技能的同時(shí)了解有關(guān)商務(wù)知識(shí)，造就學(xué)生“兩條腿走路”的本領(lǐng)，培養(yǎng)以商務(wù)知識(shí)為底蘊(yùn)、語(yǔ)言技能為依托的新時(shí)代復(fù)合型人、實(shí)用性熱人才。

作者簡(jiǎn)介

暫缺《商務(wù)英語(yǔ)閱讀（下冊(cè)）》作者簡(jiǎn)介

圖書(shū)目錄

Unit 1 Team Spirit: Cultivate the Culture
Fast ReadingⅠ Does Team Spirit Make Economic Sense?
Fast ReadingⅡ　Team Building: Fostering the Team Spirit
Unit 2 Performance Evaluation
Fast ReadingⅠ Alive Hospice Uses Performance Evaluation in Employee Survey
and Sees Benefits
Fast ReadingⅡ　Microsofi's Performance Evaluation System Roils Coders
Unit 3 Uncovering a Company's Corporate Culture -- a Critical Task forJob-seekers
Fast ReadingⅠ Fostering New Ideology and Creating Yueda Brand
Fast ReadingⅡ　What Does an Organization's Culture Reveal?
Unit 4 Why Should We Go for Six Sigma?
Fast ReadingⅠ　Six Sigma -- the Soul of Effectiveness
Fast ReadingⅡ　Six Sigma Implementation at Siemens
Unit 5 General Introduction to Logistics
Fast ReadingⅠ　Lowering Logistics' Costs
Fast ReadingⅡ　International Trade, Transport & Logistics
Unit 6 Challenges Facing Chinese Logistics Industry
Fast ReadingⅠ　Logistics Firms Face Challenge
Fast ReadingⅡ　China's Third-Party Logistics Market Report 2006
Unit 7 Just-in-time
Fast ReadingⅠ Focus on Public Transportation
Fast ReadingⅡ　Linyi Focuses on Trade and Logistics
Unit 8 Universal Parcel Service
Fast ReadingⅠ　Foreign Express Giant Invests in China
Fast ReadingⅡ　Corporate Culture of UPS
Unit 9 General Introduction to Insurance
Fast ReadingⅠ　Executive: Anbang Plans to Move into Life Insurance Sector
Fast ReadingⅡ　ABC Puts Emotionally Involved Reporter on Hurricane InsuranceStory
Unit 10 IPR and Economic Growth
Fast ReadingⅠ　Jordan Benefits from Intellectual Property Reforms
Fast ReadingⅡ　Strategic Moves
Unit 11 Human Relationship in the 21st Century
Fast ReadingⅠ　How to Deal With Misunderstanding
Fast ReadingⅡ　The Most Beautiful Heart
Unit 12 Cross-cultural Communication
Fast ReadingⅠ　Breaking the Barriers of Intercultural Communication
Fast ReadingⅡ　Christmas Celebrations Around the World
Unit 13 Business Etiquette
Fast ReadingⅠ　Business Culture in China
Fast ReadingⅡ　Helpful Negotiation Tips
Unit 14 Interview Skills
Fast ReadingⅠ　On-campus Interviewing
Fast ReadingⅡ　Worst Interview Experiences
Unit 15 The Future of World Economy
Fast ReadingⅠ　Developing Countries Shaping the Future of World AgricultureTrade
Fast ReadingⅡ　IMF Predicts Energetic World Economy for 2007 -2008
Unit 16 Sustainable Development
Fast ReadingⅠ　Attracting Talents
Fast ReadingⅡ　Ending Poverty
Key to Exercises
Reference