In this book Jonathan Garner and his colleagues at Credit Suisse First Boston， argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic growth over the cycle， a rise in the consumption to GDP ratio and steady exchange rate appreciation will likely generate an 18% compound annual growth rate in the US dollar value of Chinese consumption spending over the next ten years and lead to a quadrupling in China's share of global consumption spending.In order to identify the companies and brands which are best placed to succeed in China's rapidly developing mass consumer market， Garner and his colleagues discuss the results of the first comprehensive survey of consumer attitudes and preferences to have been conducted in China， covering 2，700 persons in eight major Chinese cities. This survey provides valuable data for the business executive or academic seeking detailed local information on sectors including automobiles， beverages， electronic goods， financial services， food producers， food retail， food services， household & personal care， luxury goods， telecommunication equipment， tobacco， and transport and leisure travel."China is likely to be the single most important influence on the fortunes of investors and corporates alike over the next five years， and yet little is known of what motivates and drives the Chinese consumer. By canvassing the people that matter and reflect the changing face of this massive country， Jonathan Garner has provided investors with a unique insight."Philip Ehrmann， Head of Pacific & Emerging Markets， Gartmore Investment Management Plc.
作者簡(jiǎn)介
暫缺《Lifestyle in China》作者簡(jiǎn)介
圖書(shū)目錄
The Real Lives of the Chinese People Paradise for Food Lovers Enjoying Foods in Chinese Festivals All the Tempting Aromas from One Chafing Dish Roast Duck-The Calling Card of Beijing Food Chinese Dumpiings(Jiaozi)-The Most Delicious of All Food Au Kinds of Noodles across China The Magic of Stuffed Steamed Buns Enjoying Breakfast The First Meal of the Day Crab Specialties Will Be Served at Dinner When Autumn Winds Rise Sichuan Food-The Strongest Flavors in China Crossing the Bridge——Rice-flour Noodles in the Manner of Yunnan Mutton with Baked Buns-The True Spirit Exclusive to the Loess Plateau Northeast Style Dishes Are like Old Friends Soup-Source tO a Happier Life An Array of Dishes of the Manchu and Han Can Take Three Days to Eat The Fragrance and Delightful Taste of Tea蝦 Small Teahouses Hold A11 Things Possible under the Sun Quality Tea Has Always Been like a Beautiful Woman The Sweet Fragrance of Spring Wafting from Tea The Marvel on Horseback The Unique Fragrance of Scented Tea Chrysanthemum Blossom and Other Flowers Used in Making Tea Even Plain Water May Have the Scent of Tea in a Yixing Red Porcelain Teapot Kung Fu Tea Tea Drinking among China's 55 Ethnic Groups Drink and Wine Cuhure National Drink Intoxicates the World Huangjiu-Chinese Character Matured with Age Wine Cultures of Ethnic Groups Drinking Etiquette The Oriental Charms of Wine Bars Entertainment Folk Music Accompanying Social Life Board Games The Charm of Chinese Operas Folk Art Forms with Local Flavor Wuqiao,Home of Acrobatics Flying Kites FolkSports Mysteries and Wonders in Traditional Chinese Puzzles Various Folk Customs on the Temple Fairs The New Era of Entertainment Health Cuhivation Cultivating Heahh in Accordance with the Variations of the Natural World Cultivating Health with Traditional Chinese Medicine Practice of Medicine at Home Exercises for Externally Training the Muscles and Bones While Internally Cuhivating Qi Food for Health Cultivation
鄂公網(wǎng)安備 42010302001612號(hào) 