Unit 1 商標(biāo)知多少 Topic—based Content：Trademark，Brand and Logo Topic Reading：Extracts of Trademark，Brand and Logo Extract 1：Trademarks Extract 2：The Trademark Application Process [實例鏈接] Link to Authentic Document：Sample Trademarks Extract 3：Brand&Log0 Extract 4：Coca—Cola [文化鏈接] Culture Link：Branding—It's All about Focus [實例鏈接] Link to Authentic Document：Trademark Assignment Unit 2 廣告風(fēng)云錄 Topic—based Content：Advertising Industry Topic Reading：Extracts of Advertising Industry Extract 1：Advertising Extract 2：Advertising Media [相關(guān)鏈接] Related Link：Background History of Advertising [文化鏈接] Culture Link：The Top Tens on the Internet Extract 3：Misleading Advertising Extract 4：Advertising Careers [文化鏈接] Culture Link：Authentic Advertisements Unit 3 廣告妙語 Topic—based Content：Language of Advertising Topic Reading：Extracts of Language of Advertising Extract 1：Opinions on Advertising Language Extract 2：Copywriting and Copywriter [文化鏈接] Culture Link：Nice’n Easy Extract 3：Creative Work by Copywriters Extract 4：The Future of Ad Writing [文化鏈接] Culture Link：Effective Ads [閱讀鏈接] Link to Reading Attack Skill：Acronym Unit 4 傳媒巨子風(fēng)云錄 Topic—based Content：Time Warner Topic Reading：Extracts of Time Warner Extract 1：Time Warner Inc． Extract 2：Values of Time Warner Extract 3：From Time Warner to AOL Time Warner and to Time Warner(TWX) Extract 4：Background of the Merger [文化鏈接] Culture Link：The Future of Digital Media Unit 5 營銷為王 Topic—based Content：Marketing Mix Topic Reading：Extracts of Marketing Mix Extract 1：Marketing Plan Extract 2：Marketing Mix [相關(guān)鏈接] Related Link：McDonald’s Five P's Extract 3：The Product Life Cycle Extract 4：HOW to Create a Marketing Plan [文化鏈接] Culture Link：The Five Roles of a Great Leader [閱讀鏈接] Link to Reading Attack Skill：“一driven”Compound Words Unit 6 探秘營銷模式 Topic—based Content：Market and Marketing Moulds Topic Reading：Extracts of Market and Marketing Moulds Extract 1：Market and Marketing Extract 2：Projecting Market Share [相關(guān)鏈接] Related Link：Network Marketing—Internet Business Do’S and Don’ts Extract 3：Internet Based Network Marketing Success Extract 4：Creating New Retailing Moulds [文化鏈接] Culture Link：Supermarket Competition in UK Unit 7 銷售文化 Topic—based Content：Different Kinds of Sales Cultures Topic Reading：Extracts of Different Kinds of Sales Cultures Extract 1：Car Boot Sale Extract 2：Some Other Sales or Shops [文化鏈接] Culture Link：1 6 eBay Success Secrets Extract 3：Yard Sales and Garage Sales Extract 4：Will Wal—Mart Last Forever? [文化鏈接] Culture Link：Five—and—Dime Store [相關(guān)鏈接] Related Link：Building Your MLM Business Unit 8 期中復(fù)習(xí) Topic—based Content：A Review of the Content from Unit 1 to Unit 7 Topic Reading： Extracts about Marketing Mix Extract 1：Definitions of Advertising Extract 2：Is Your Product D．U．M．B．Enough to Take Overseas? Extract 3：How to Avoid Blunders in Advertising? Unit 9 知識產(chǎn)權(quán)必知錄 Topic—based Content：Intellectual Property and Patent Topic Reading：Extracts of Intellectual Property and Patent Extract 1：Intellectual Property Extract 2：World Intellectual Property Organization [實例鏈接] Link to Authentic Document(1)：IPA [實例鏈接] Link to Authentic Document(2)：Patent Extract 3：Patent and Its Application Extract 4：Infringement&Piracy [文化鏈接] Culture Link：Patents and Inventions A Press Release [實例鏈接] Link to Authentic Documents(3)：Copyright [閱讀鏈接] Link to Reading Attack Skills：Parallel Structure Unit 10 網(wǎng)絡(luò)&“E”生活 Topic—based Content：Network and E—Life Topic Reading：Extracts of Network and E—Life Extract 1：Intemet and E—Life Extract 2：Online Shopping [相關(guān)鏈接] Related Link：E—mail Extract 3：Information Technology and e—mail Extract 4：Applications of Networked Multimedia Unit 11 點擊電子商務(wù) Topic—based Content：Interact and E—Commerce Topic Reading：Ext瑚lcts of Interact and E—Commerce Extract 1：ABCs of E—Commerce(1) Extract 2：ABCs of E—Commerce(2) [文化鏈接] Culture Link：TV Is Dying?Long Live TV! Extract 3：Windows VistaTM Extract4：Will iPods Bring New Fans to TV Shows7 [相關(guān)鏈接] Related Link：How to Use the Internet [閱讀鏈接] Link to Reading Attack Skills：Transferred Negative Unit 12 貨幣大觀 Topic—based Content：Money and Its Types Topic Reading：Extracts of Money and Its Types Extract 1：Types of Money Extract 2：Monetary Standards [相關(guān)鏈接] Related Link：Currency Codes＆Symbols f Signs) [相關(guān)鏈接] Related Link：Foreign Exchange Extract 3：Monetary Systems Extract 4：Eurosystem and the European Central Bank [文化鏈接] Culture Link：Inventor Who Coined Euro Sign Fights for Recognition Unit 13 銀行業(yè)務(wù)窺奧 Topic—based Content：Banking Topic Reading：Extracts of Banking Extract 1：Banking Extract 2：Banking in the United States and Other Countries [相關(guān)鏈接] Related Link：Banking History Extract 3：Credit Cards Extract 4：The History of Credit Cards [文化鏈接] Culture Link：Bank Holiday Unit 14 交易小百科 Topic—based Content：Commodity Transactions Topic Reading：Extracts of Commodity Transactions Extract 1：Commodity Transactions Extract 2：The Futures Market [文化鏈接] Culture Link：Chicago Mercantile Exchange Inc． Extract 3：Different Order Types Extract 4：Free Trade [相關(guān)鏈接] Related Link：Trade FalrS Unit 15 社會保障 Topic—based Content：Social Security Topic Reading：Extracts of Soci~Security Extract 1：Social Security Extract 2：Health Insurance in the United States [實例鏈接] Link to Authentic Document：Promotional Letter—Auto I nsurance Extract 3：Life Insurance Extract 4：Some Other Insurance Items [相關(guān)鏈接] Related Link：The Insurance Industry and Insurance Companies Unit 16 期末復(fù)習(xí) Topic—based Content：A Review of the Content from Unit 9 to Unit 15 Topic Reading：Extracts about Protecting the Legitimate Rights Extract 1：How Trademarks Differ from Patents and Copyrights Extract 2：What Is Piracy?Why Is Piracy Illegal? Extract 3：Business Models 參考文獻
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