Chapter One Starting a Business
Section 1 Going into Business
Section 2 Starting a Business
Section 3 Managing Your Business
Section 4 Should You Go into Business？
Section 5 XVhat Is an Entrepreneur?
Section 6 How to Be More Effective
Chapter Two Sales and Marketinga
Section 7 Introduction to Marketing
Section 8 How to Understand Your Customers
Section 9 Deciding on an Advertising Medium
Section 10 How to Expand Your Market
Chapter Three Management
Section 1l How to Be Pointed Toward Profit
Section 12 How to Handle Stress
Section 13 Effective Presentation of Plans and Ideas
Section 14 How to Lead and Manage People
Section 15 How to Develop Yourself
Chapter Four Personnel Management
Section 16 Introduction to Personnel Management
Section 17 Hiring the Right Employees
Section 18 Employees Training and Development
Section 19 Building Employee Trust
Section 20 Delegating Work and Responsibility
Chapter Five Financial Management
Section 21 Introduction to Financial Management
Section 22 Financial Ratio Analysis
Section 23 Credit and Collection Methods
Section 24 Understanding Money Sources
Section 25 Watching Your Profit
Bibfiography
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