國際商務(wù)交際（第2冊）

定　價：￥36.00

作　者：	（美）格菲（Guffey,M.E.）著，商務(wù)英語課程組改編
出版社：	中央廣播電視大學(xué)出版社
叢編項：
標(biāo)　簽：	行業(yè)英語

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ISBN：	9787304021757	出版時間：	2004-01-01	包裝：	膠版紙
開本：		頁數(shù)：	466	字數(shù)：

內(nèi)容簡介

　　《國際商務(wù)交際》是根據(jù)美國South-western college Publishing出版的Business communication-process & Product改編的，考慮到具有中等英語水平的讀者學(xué)習(xí)的需要，對內(nèi)容做了某些調(diào)整和刪節(jié)，每個Chapter之后補充了Words & Notes。這套商務(wù)英語教材從不同的側(cè)面系統(tǒng)介紹了商務(wù)活動中常用的交際手段和交際技巧。全套書分同1、2冊，本書為第2冊。第2冊內(nèi)容包括：7、商務(wù)信函；8、備忘錄和電子郵件；9、說服和促銷售函；10、拒絕信函；11、企劃報告和調(diào)研；12、求職信函及相關(guān)文書。

作者簡介

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圖書目錄

CHAPTER 7 ROUTINE LETTERS AND GOODWILL MESSAGES
Case Study:Communication in Process:Ben Jerry's uses Routine Letters to Sweeten Relations With Customers
Strategies for Routine Letters
Direct Request Letters
Checklist for Writing Direct Requests
Direct Reply Letters
Ethical Insights:Using Cautionin Writing Letters of Recommendation
Recommendation
Checklist for Writing Direct Replies
Writing Winning Goodwill Messages
Checklist for Writing Goodwill Messages
Writing Intemational Letters
Case Study:Process to Product:Applying Your Skills at
Ben Jerry's
Summary of Leaming Bbjectives
Chapter Review
Critical Thinking
Activities
WORDS nOTES
CHAPTER 8 ROUTINE MEMOS AND EMAIL MESSAGES
Case Study:Communication in Process:Getting Facts on Record at Shore Memorial Hospital
Writing Routine Memos and E-Mail Messagrs
Tech Talk:Not exactly a Paperless Office,But close
Using Email Effectively
Career Coach:E-Mail Netiquette-Courtesy in Cyberspace
Kinds of Memos
Case Study:Process in Progress:Shore Memorial Hospital Revisited
Checklist for Wrting Routine Memos and E-mail Messages
Case Study:Process to Product:Applying Your Sklls at Shore Memorial Hospital
Summary of Leaming Obijectives
Chapter Review
Critiacal Thinking
Activities
Word Notes
CHAPTER 9 PERSUASIVE AND SALES MESSAGES
Case Study:Communication in Process:Amazon.com Learns How to Persuade its Web Customers
Learns How TO persuade Its Web Customers
Stategies for Making PERSUASIVE rEQUESTS
Career Coach:Seven Rules Every Persuader Should Know
Ethical Insights:What's Fair in Persuasion?Avoiding Common Logical Fallacies
Writing Successful Persuasive Requests
Case Srudy:Process in Progress:Amazon.com Revisited
Checklist for Making Persuasive Requests
Planning and Composing Sales Letters
Dveveloping Persiuasive News Releases
Case Study:Process to Product:Applying Yours Sklls
Amaxzon.com
Summary of Learning Objectives
Chapter Review
Critical Thinking
Activities
Words Notes
CHAPTER 10 NEGATIVE MESSAGES
……
CHAPTER 11 REPORT PLANNING AND RESEARCH
CHAPTER 12 EMPLOYMENT COMMUNICATION
Words Notes