Chapter1 Customer-Driven Marketing Chapter Overview What Is Marketing？ How Marketing Creates Utiluty Evolution of the Marketing Concept Emergence of the Marketing Concetp Deliuering Added Value through Customer Satesfaction and Quality Customer Satisfaction and Feedback Expanding Mardeting’s Traditional Boundaries Not-for-Profit Marketing Nontraditional Marketing Developing a Marketing Strategy Selecting a Target Market Deueloping a Marketing Mix Deueloping a Marketing Mix for Internatinal Markets Marketing Research for Improved Marketing Decisions Obtaining Mraketing Research Data Applying Marketing Research Data Computer-Based Marketing Research Systems Data Mining Marekt Segmentation How Market Segmentation Works Segmenting Consumer Markets Segmenting Business Markets Buyer Behavior：Determining What Customers Want Determinants of Consumer Behavior Determinants of Business Buying Behavior Steps in the Consumer Behavior Creating，Maintainingm，and Strengthening Mardeting Relationships Benefits of Relationship Marketing Tools for Nurturing Customer Realtionships What’s Ahead Summary of Learrning Goals Business Terms You Need to Know Other Important Business Terms Reuiew Questions Projects and Applications Experiential Exercise Nothing But Net Case12.1 Marketing to Tweens Chapter2 Product and Distribution Strategies Chapter3 Promotion and Pricing Strategies Case 3.1 Wow！It s Yao！ Glossary Ntes
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