旅游管理專(zhuān)業(yè)英語(yǔ)（第二版）

定　價(jià)：￥34.40

作　者：	段開(kāi)成
出版社：	高等教育出版社
叢編項(xiàng)：
標(biāo)　簽：	行業(yè)英語(yǔ)

購(gòu)買(mǎi)這本書(shū)可以去

ISBN：	9787040200874	出版時(shí)間：	2006-10-01	包裝：	簡(jiǎn)裝本
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：	242	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　Lesson 1Text Evolution of ManagemnetLesson 2Text Management：Functions and SkillsLesson 3Text Decision MakingLesson 4Text Strategic ManagementLesson 5Text LeadershipLesson 6Text Moticating for Performance Lesson 7Text Interpersonal Communication Lesson 8Text Restaurant ManagementLesson 9Text Hotel ManagementLesson 10Text Travel Agency ManagementLesson 11Text International Financial ManagementLesson 12Text Management Support SystemsLesson 13Text Tourism EconomicsLesson 14Text Torism MarketingLesson 15Text Business ResarchNoresDocabularyReferences

作者簡(jiǎn)介

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圖書(shū)目錄

Lesson 1 Text Evolution of Managemnet
Text Introduction
Notes
VocabuIa ry
Comprehension Questions
DIscussion Questions
ExerciseS
Translation
Writing
Case Study
Boeing Company
TermS
Synergy
Delphi Analysis
ProfjIe
Hen ri Fayol
References

Lesson 2 Text Management:Functions and Skills
Text IntrodUCtIOn
NOles
VocabuIa ry
Comp rehension Questions
DiSCUSSlon Questions
Exercises
TransIation
Writing
Case Study
Southwest Airlines
Terms
Management Cont rol Systems
Organizational Envi ronment
Profi|e
Robe rl Dickenson
ReferenCes

Lesson 3 Text Decision Making
Text Int roductiOn
Notes
VocabuIa ry
Comp rehension Questions
DiSCUSSion Questions
Exercises
TransIation
Writing
Case Study
Mic rosoft Co rpo ration
Terms
lncentive Plans
Intellectual P roperty
Profile
HerbertA. Simon
References

Lesson 4
Text Strategic Management
Text Introduction
Notes
Vocabulary
Comprehension Questions
Discussion Questions
Exercises
Translation
Writing
Case Study
Amazon. cam， Inc.
Terms
Seven-S Framework
Mission Statement
Profile
Michael Eisner
References

Lesson 5
Text Leadership
Text Introduction
Notes
Vocabulary
Comprehension Questions
Discussion Questions
Exercises
Translation
Writing
Case Study
Greyhound Lines， Inc.
Terms
ERG Theory
Human Resources Management
Profile
Jack Welch， Jr.
References
Text Motivating for Performance
Text introduction
Notes
Vocabulary
Comprehension Questions
Discussion Questions
Exercises
Translation
Writing
Case Study
Wal-Mart Stores， Inc，
Terms
Corporate Culture
Reward Systems
Profile
Walter Elias Disney
References

Lesson 7
Text Interpersonal Communication
Text introduction
Notes
Vocabulary
Comprehension Questions
Discussion Questions
Exercises
Translation

Lesson 8 Text Restaurant Management
Lesson 9 Text Hotel Management
Lesson 10 Text Travel Agency Management
Lesson 11 Text International Financial Management
Lesson 12 Text Management Support Systems
Lesson 13 Text Tourism Economics
Lesson 14 Text Torism Marketing
Lesson 15 Text Business Resarch
Nores
Docabulary
References