Unit One Text The Eye of the Beholder Further Reading Dose Beauty Bring You Power Unit Two Text Escap and Interpretation Further Reading To Read Fiction Unit Three I Text Is It Ever Right to Lie?(On Truth in Advertising> Further Reading The way We Lie Unit Four Text Adam Smith’s Free-Market Cpitalism Further Reading The Betrayal of Adam Smith Unit Five Text The Law of Human Nature Further Reading Putting a Good word for Guilt Unit Six Text Can I Grow a New Brain? Further Reading On Magic in Medicine Unit Seven Text How to Get the Poor off Our Conscience Further Reading Down and Out in Paris and London Unit Eight Text Women and the Myth of Consumerism Further Reading Portrayal of Women in Advertising