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市場(chǎng)營(yíng)銷英語(yǔ)基礎(chǔ)

市場(chǎng)營(yíng)銷英語(yǔ)基礎(chǔ)

定 價(jià):¥14.70

作 者: 范學(xué)紅
出版社: 電子工業(yè)出版社
叢編項(xiàng): 中等職業(yè)學(xué)校教學(xué)用書
標(biāo) 簽: 專業(yè)英語(yǔ)

ISBN: 9787121026829 出版時(shí)間: 2006-09-01 包裝: 平裝
開本: 16 頁(yè)數(shù): 153 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《市場(chǎng)營(yíng)銷英語(yǔ)基礎(chǔ)》一書是面向中等職業(yè)學(xué)校營(yíng)銷及財(cái)貿(mào)類專業(yè)學(xué)生的配套教材。本書以中等職業(yè)學(xué)校學(xué)生Jack為主線,從他畢業(yè)后面試進(jìn)入ABC公司工作開始,圍繞其在公司內(nèi)的工作展開各單元內(nèi)容。本書共有十五個(gè)單元,每單元分為八個(gè)模塊,包括熱身準(zhǔn)備、詞匯、對(duì)話學(xué)習(xí)、閱讀理解、練習(xí)實(shí)踐、點(diǎn)石成金、語(yǔ)法項(xiàng)目和單元檢測(cè)。其中,練習(xí)實(shí)踐模塊包含兩個(gè)部分:討論和寫作。討論部分圍繞該單元主題,以多種形式引導(dǎo)學(xué)生就相關(guān)內(nèi)容,結(jié)合所學(xué)的營(yíng)銷知識(shí)闡述自己的觀點(diǎn);寫作部分涉及相關(guān)的英語(yǔ)應(yīng)用文寫作,如產(chǎn)品介紹、理賠信、保險(xiǎn)單、訂單等。點(diǎn)石成金模塊介紹了與該單元主題相關(guān)的營(yíng)銷技巧。語(yǔ)法項(xiàng)目模塊以習(xí)題的形式出現(xiàn)部分需掌握的語(yǔ)法內(nèi)容,為學(xué)生以后的繼續(xù)學(xué)習(xí)打下基礎(chǔ)。本書還配有電子教學(xué)參考資料包(包括教學(xué)指南和習(xí)題答案),詳見前言。

作者簡(jiǎn)介

暫缺《市場(chǎng)營(yíng)銷英語(yǔ)基礎(chǔ)》作者簡(jiǎn)介

圖書目錄

Unit One An Interview
Part 1 Warming-up
Part 2 New Words and Expressions
Part 3 Dialogue
Part 4 Reading
Part 5 Practice
Part 6 點(diǎn)石成金
Part 7 Grammar(名詞、冠詞、數(shù)詞)
Part 8 Test(時(shí)間45分鐘,滿分100分)
Unit Two Introduction
Part 1 Warming-up
Part 2 New Words and Expressions
Part 3 Dialogue
Part 4 Reading
Part 5 Practice
Part 6 點(diǎn)石成金
Part 7 Grammar(代詞及“it”的用法)
Part 8 Test(時(shí)間45分鐘,滿分100分)
Unit Three Marketing Interview
Part 1 Warming-up
Part 2 New Words and Expressions
Part 3 Dialogue
Part 4 Reading
Part 5 Practice
Part 6 點(diǎn)石成金
Part 7 Grammar(連詞及狀語(yǔ)從句)
Part 8 Test(時(shí)間45分鐘,滿分100分)
Unit Four Advertising
Part 1 Warming-up
Part 2 New Words and Expressions
Part 3 Dialogue
Part 4 Reading
Part 5 Practice
Part 6 點(diǎn)石成金
Part 7 Grammar(介詞)
Part 8 Test(時(shí)間45分鐘,滿分100分)
Unit Five Product Introduction
Part 1 Warming-up
Part 2 New Words and Expressions
Part 3 Dialogue
Part 4 Reading
Part 5 Practice
Part 6 點(diǎn)石成金
Part 7 Grammar(形容詞和副詞)
Part 8 Test(時(shí)間45分鐘,滿分100分)
Unit Six Fair Promotion
Part 1 Warming-up
Part 2 New Words and Expressions
Part 3 Dialogue
Part 4 Reading
Part 5 Practice
Part 6 點(diǎn)石成金
Part 7 Grammar(動(dòng)詞時(shí)態(tài)和被動(dòng)語(yǔ)態(tài))
Part 8 Test(時(shí)間45分鐘,滿分100分)
Unit Seven Personal Selling
Part 1 Warming-up
Part 2 New Words and Expressions
Part 3 Dialogue
Part 4 Reading
Part 5 Practice
Part 6 點(diǎn)石成金
Part 7 Grammar(非謂語(yǔ)動(dòng)詞)
Part 8 Test(時(shí)間45分鐘,滿分100分)
Unit Eight Insurance Selling
Part 1 Warming-up
Part 2 New Words and Expressions
Part 3 Dialogue
Part 4 Reading
Part 5 Practice
Part 6 點(diǎn)石成金
Part 7 Grammar(感嘆句、祈使句、疑問句)
Part 8 Test(時(shí)間45分鐘,滿分100分)
Unit Nine Price
Part 1 Warming-up
Part 2 New Words and Expressions
Part 3 Dialogue
Part 4 Reading
Part 5 Practice
Part 6 點(diǎn)石成金
Part 7 Grammar(定語(yǔ)從句)
Part 8 Test(時(shí)間45分鐘,滿分100分)
Unit Ten Signing a Contract
Part 1 Warming-up
Part 2 New Words and Expressions
Part 3 Dialogue
Part 4 Reading
Part 5 Practice
Part 6 點(diǎn)石成金
Part 7 Grammar(名詞性從句)
Part 8 Test(時(shí)間45分鐘,滿分100分)
Unit Eleven Follow-up Surveys
Part 1 Warming-up
Part 2 New Words and Expressions
Part 3 Dialogue
Part 4 Reading
Part 5 Practice
Part 6 點(diǎn)石成金
Part 7 Grammar(倒裝及主謂一致)
Part 8 Test(時(shí)間45分鐘,滿分100分)
Unit Twelve Dealing with Complaints
Part 1 Warming-up
Part 2 New Words and Expressions
Part 3 Dialogue
Part 4 Reading
Part 5 Practice
Part 6 點(diǎn)石成金
Part 7 Grammar(虛擬語(yǔ)氣)
Part 8 Test(時(shí)間45分鐘,滿分100分)
Unit Thirteen Cooperate with the Other Departments
Part 1 Warming-up
Part 2 New Words and Expressions
Part 3 Dialogue
Part 4 Reading
Part 5 Practice
Part 6 點(diǎn)石成金
Part 7 Grammar(動(dòng)詞及動(dòng)詞短語(yǔ))
Part 8 Test(時(shí)間45分鐘,滿分100分)
Unit Fourteen Identifying Customers On Line
Part 1 Warming-up
Part 2 New Words and Expressions
Part 3 Dialogue
Part 4 Reading
Part 5 Practice
Part 6 點(diǎn)石成金
Part 7 Test(時(shí)間45分鐘,滿分100分)
Unit Fifteen E-mail Customers
Part 1 Warming-up
Part 2 New Words and Expressions
Part 3 Dialogue
Part 4 Reading
Part 5 Practice
Part 6 點(diǎn)石成金
Part 7 Test(時(shí)間45分鐘,滿分100分)

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