管理經(jīng)濟(jì)學(xué)（第4版注釋版）

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作　者：	彼得森，劉易斯著
出版社：	中國(guó)人民大學(xué)出版社
叢編項(xiàng)：	雙語(yǔ)教學(xué)叢書(shū)
標(biāo)　簽：	管理經(jīng)濟(jì)學(xué)

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ISBN：	9787300074887	出版時(shí)間：	2006-07-01	包裝：	膠版紙
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：	666	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　本書(shū)由美國(guó)著名經(jīng)濟(jì)學(xué)家、猶他州立大學(xué)經(jīng)濟(jì)教授H·克雷格·彼得森和W·克里斯·劉易斯合著而成。它是一本在國(guó)際管理學(xué)界很有影響并獨(dú)具特色的優(yōu)秀教科書(shū)，其前3版在世界各地頗受好評(píng)，并暢銷(xiāo)數(shù)年。本書(shū)第4版充分反映了當(dāng)今多變的經(jīng)營(yíng)環(huán)境，對(duì)第3版的內(nèi)容和了充分的更新和修訂。本書(shū)可作為經(jīng)濟(jì)學(xué)、商務(wù)學(xué)高年級(jí)本科生、研究生和MBA的管理經(jīng)濟(jì)學(xué)教材，以及企業(yè)相關(guān)培訓(xùn)教材，也適用于管理咨詢(xún)和研究機(jī)構(gòu)人員以及地管理經(jīng)濟(jì)學(xué)感興趣人員。本書(shū)在全面介紹微觀經(jīng)濟(jì)學(xué)基本原理的同時(shí)，系統(tǒng)闡明了經(jīng)濟(jì)學(xué)原理是如何幫助企業(yè)管理者改革管理決策的，并為他們制定決策提供了一個(gè)生動(dòng)活潑又實(shí)用性強(qiáng)的分析工具。同時(shí)本書(shū)通過(guò)大量的案例、例題和練習(xí)，幫助讀者掌握管理經(jīng)濟(jì)學(xué)的原理及其應(yīng)用過(guò)程。[看更多]

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圖書(shū)目錄

1 Part One Getting Started
Chapter 1 Introduction to Manangerial Economics
Preview
The Circular Flow of Economic Activity
The Nature of the Firm
The Concept of Economic Profit
Profit in a Market System
Economics and Deicision Making
Summary
Discussion Questions
Problems
Appendix:Present Value Analysis
Chapter 2 Basic Training
Preview
Functional Relationships:Total,Average,and Marginal
Economic Models
Probability and Probability Distributions
Summary
Discussion Questions
Problems
Appendix:Calculus and Managerial Economics
Integrating Case Study I:Olsen's Pre-Owned CD Players
2 Part Two Demand
Chapter3 Demand Theory and Analysis
Preview
Individual Demand
Market Demand
Total and Marginal Revenue
Pricw Elasricity
INCOME Elasticity
Cross Elasticity
Summary
Discussion Questions
Problems
Appendix:Behind the Demand Curve :The Theory of Consumer Choice
Chapter4 Ragression Techniaues and Demand Estimation
Preview
Rwgression Techniques
Demand Estimation
Problems with Rearession Analysis
Summary
Discussion Questions
Problems
Chapter5 Business and Economic Forecasting
Preview
Sources of Data
Time-Series Analysis
Barometric Forecasting
Input/Output Analysis
Summary
Discussion Questions
Problems
3 Part Three Production and Costs
4 Part Four Market Steucture
5 Part Five Pricing Decisions
6 Part Six Risk and Capital Budgeting
7 Part Seven Technological Change and Location Theory
8 Part Eight Busubess Decisions and Government