LESSON 1MEETINGS(1) A Few Thoughts on Meetings(1) Sample Letter of Invitation(11) LESSON 2EXHIBITIONS(15) Tradeshows,Exhibitions and Expositions(15) What is a Meeting Planner?(24) LESSON 3EVENTS(29) Bringing an Event to Life!(29) Scoring Big with Sports Events(41) LESSON 4TRAVELS(46) The New Waves of Incentive Travel(46) Advertisement(57) LESSON 5VENUE(63) Location,Location,and Location(63) Advertisement of a Convention Center(72) LESSON 6FOOD AND BEVERAGE(77) How was the Food(77) Sample Invitation Cards(85) LESSON 7AUDIO-VISUAL(91) Interpretation & Translation(91) Sound and Light,Please!(101) LESSON 8COMMUNICATION(107) Coordinating a Press Conference(107) How to Select and Invite Speakers(116) LESSON 9REGISTRATION(121) Creating a Budget for a New Show(121) The XIX ABC Conference Registration Form(130) LESSON 10CHECKLIST(137) A Checklist for Your Meeting(137) Writing a Thank-you Letter(145) LESSON 11MEETING YOUR FUTURE(150) Writing a Perfect Cover Letter(150) Sample Resume(160) LESSON 12FUTURE OF CONVENTION INDUSTRY(165) Having a Successful Meeting!(165) Online Meeting at Your Fingertips(173)