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商務(wù)英語寫作

商務(wù)英語寫作

定 價(jià):¥20.00

作 者: 張莉,連曉麗 主編
出版社: 經(jīng)濟(jì)管理出版社
叢編項(xiàng):
標(biāo) 簽: 行業(yè)英語

ISBN: 9787802076334 出版時(shí)間: 2006-08-01 包裝: 膠版紙
開本: 16開 頁數(shù): 157 字?jǐn)?shù):  

內(nèi)容簡介

  本書主要是培養(yǎng)學(xué)生的商務(wù)英語寫作技能而編寫的。商務(wù)英語寫作是國際語言專業(yè)學(xué)生的必修課,也是從事國際商務(wù)工作的相關(guān)人員所必需的一項(xiàng)技能。本書以對學(xué)生終身發(fā)展有益的專業(yè)知識和操作技能為著眼點(diǎn),突出培養(yǎng)學(xué)生的商務(wù)寫作技能。隨著當(dāng)今世界商務(wù)活動(dòng)范圍(包括貨物貿(mào)易和服務(wù)貿(mào)易)的不斷變化,商務(wù)寫作所涉及的商務(wù)業(yè)務(wù)知識和慣例,傳遞信息的手段和方式以及使用的語言也在不斷變化。本書包括了傳統(tǒng)的商務(wù)書信寫作和商務(wù)備忘錄,新增加了電子郵件、商務(wù)合同、商務(wù)宣傳等其他應(yīng)用類型的寫作,同時(shí)也涉及商務(wù)活動(dòng)中的跨文化交際和交際中倫理因素的介紹。本書采用寫作技巧和寫作知識與實(shí)際商務(wù)知識和業(yè)務(wù)相結(jié)合的編寫方法,力求使一切努力都落到提高學(xué)生商務(wù)寫作能力這一點(diǎn)上。為止,我們在書中提供了大量寫作范例和練習(xí)以供學(xué)習(xí)者使用。

作者簡介

暫缺《商務(wù)英語寫作》作者簡介

圖書目錄

Chapter 1 Getting Started: Writing and Your Career
I. The Key to Effective Writing
II. Functions of Job-related Writing
Cross-cultural Communication
Exercises
Chapter 2 Professional Writing: Some Basics
I. Writing: Words
II. Writing: Sentences
III. Writing: Letters
Cross-cultural Communication
Exercises
Chapter 3 How to Get a Job: Resumes, Letters of
Applications and Interviews
I. Preparing for Your Job Search
II. Preparing a Resume
III. Writing a Letter of Application
IV. Going to an Interview
Cross-cultural Communication
Exercises
Chapter 4 Writing Memos, E-mails and Minutes
I. Memos
II. E-mail
III. Minutes
Cross-cultural Communication
Exercises
Chapter 5 Order Letters and Letters of Inquiry
I. Order Letters
II. Letters of Inquiry
Cross-cultural Communication
Exercises
Chapter 6 Sales Letters
I. Brief Introduction to Sales Letters
II. The "Four A' s" in Sales Letters
III. Write Sales Letters Automatically
Cross-cultural Communication
Exercises
Chapter 7 Customer Relations Letters ( I )—
Goodwill Letters
I. Thank-you Letters
II. Congratulation Letters
III. Letters of Invitation or Welcome
IV. Letters of apology
V. Letters to Express Get-well Wishes or Sympathy
Cross-cultural Communication
Exercises
Chapter 8 Customer Relations Letters ( II ) --
Complaint Letters and Adjustment Letters
I. Complaint Letters
II. Adjustment Letters
Cross-cultural Communication
Exercises
Chapter 9 Customer Relations Letters (III) —
Collection Letters
I. Collection Letter 1
II. Collection Letter 2
III. Collection Letter 3
IV. Collection Letter 4
Cross-cultural Communication
Exercises
Appendix
I. Certification and Verification
II Agreement and Contract
III. Confirmation
IV. Authorization
BIBLIOGRAPHY

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