營銷管理與戰(zhàn)略（雙語教學(xué)版）

　　“直正的市場營銷是一門管理哲學(xué)，它認(rèn)識到只有比競爭對手更有效地滿足顧客當(dāng)前和未來的需要，企業(yè)的成功才可持續(xù)?！北緯髡弑说谩ざ嘁翣柺鞘袌鰻I銷管理與戰(zhàn)略教學(xué)與研究方而后 國際知只爭朝夕專家、華威大學(xué)商學(xué)院的市場營銷和戰(zhàn)略管理教授。同時也擔(dān)任多家世界級大企業(yè)的高級營銷顧問。本書一氣呵成，內(nèi)容精辟、實用；文字簡略、流暢。三位專家、教師進(jìn)一步對重點、難點和部分詞匯做了必要的翻譯和注釋，這一新的出版形式能更好地滿足雙語教學(xué)的需要。作者簡介Peter Doyle is internationally recognized for his teaching and research in marketing and strategy. He is professor of Marketing and Strategic Management at the University of Warwick Business School’s MBA programme and executive courses. Previously he has held Positions at INSEAD， London Business School， Bradford University， Stanford and University of Hawaii.Peter Dole has run executive programmes for senior managers throughout Europe， the USA， South America and the Far East. He has been voted ‘Outstanding Teacher’ on numerous university and corporate courses. In addition he has published five books and over on hundred articles in professional journals. He has a First Class Honours degree from the University of Manchester and an MBA and a phD from Camegie-Mellon University， USA. His Research Society and the Best Paper Award of the American Marketing Association and the Europen Marketing Academy.

　　本書提供作譯者介紹Peter Doyle is internationally recognized for his teaching and research in marketing and strategy. He is Professor of Marketing and Strategic Management at the University of Warwick BusinessSchool，wherehealso directed the School's MBA programme and executive courses. Previously he has held positions at INSEAD， London Business School， Bradford University， Stanford and University of Hawaii. .He has acted as consultant to many top intern...