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旅游經(jīng)濟學(高等學校十一五規(guī)劃雙語教材)

旅游經(jīng)濟學(高等學校十一五規(guī)劃雙語教材)

定 價:¥28.00

作 者: 徐松、李金鵬
出版社: 合肥工業(yè)大學出版社
叢編項:
標 簽: 旅游經(jīng)濟理論

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ISBN: 9787810934206 出版時間: 2006-08-01 包裝: 平裝
開本: 16開 頁數(shù): 351 字數(shù):  

內(nèi)容簡介

  旅游經(jīng)濟學以市場經(jīng)濟理論為指導,運用西方經(jīng)濟學、管理學和旅游學等多科知識和方法,全面闡述了旅游經(jīng)濟學的基本理論和方法。全書共有14章,主要介紹旅游的基本知識、旅游者和旅游的特征、旅游產(chǎn)品;旅游的發(fā)展脈絡(luò);旅游的動機和影響旅游的各種因素;旅游資源的特點及旅游資源理論;比較優(yōu)勢、偏好重疊、規(guī)模經(jīng)濟、產(chǎn)品差異、競爭和創(chuàng)新、相互依存、經(jīng)濟一體化和博弈等旅游理論;旅游需求和旅游供給;旅游企業(yè)的目標和管理模式;旅游業(yè)的競爭、反競爭和進入方式;旅游業(yè)的經(jīng)濟影響、社會影響以及文化影響和環(huán)境影響旅游的關(guān)聯(lián)效應(yīng)和北數(shù)效應(yīng);旅游營銷周戎模型;網(wǎng)絡(luò)對旅游業(yè)不同環(huán)節(jié)的作用和影響;各國對國際旅游業(yè)采取的管理政策和措施等。全書融理論與實踐于一體,既有定性理論分析,又有定量實證檢驗,同時也具有較強的時代性和參考價值,書后的附錄更是研究旅游經(jīng)濟學必不可少的參考內(nèi)容。

作者簡介

暫缺《旅游經(jīng)濟學(高等學校十一五規(guī)劃雙語教材)》作者簡介

圖書目錄

Chapter 1 The Basic Knowledge of Tourism
Reading Material: World Tourism Organization Changes Its Abbreviation to UNWTO
Chapter 2 The History of Tourism
Reading Material: International Tourism Obtains Its Best Results in 20 Years
Chapter 3 Tourism Psychology
Reading Material: Global Code of Ethics Keeps Growing in Importance
Chapter 4 Tourism Resources
Reading Material: Asian Destinations on the Rise in World Tourism Ranking
Chapter 5 The Theories of Tourism
Reading Material: Dynamics of Travel and Tourism
Chapter 6 Tourism Demand
Reading Material: High Oil Prices Yet to Impact on Tourism
Chapter 7 Tourism Supply
Reading Material: Travel and Tourism in China in 2004
Chapter 8 Tourism Enterprises
Reading Material: The World's Biggest Industry Ever But Poorly Managed for the Environment
Chapter 9 Tourism Competition
Reoding Material- New Trovel & Tourism Competitiveness Statistics
Chapter 10 The Impact of International Tourism
Reading Material: Sustainoble Tourism-- Eliminating Poverty(STeEP)
Chapter 11 Tourism Multipliers
Reading Moterial: MGM2 ond MITEIM Model
Chapter 12 Tourism Marketing
Reading Material: International Tourism in 2005
Chapter 13 Tourism and the Internet
Reading Material: Tourism in China
Chapter 14 Tourism Regulation and Policy
Reading Moterial. Tourism 2020 Vision
Appendix A International Tourism Arrivals by Country of Destinatio
Appendix B International Tourism Receipts(US)
Appendix C Tourism Competitiveness of the Whole World(2004)
Appendix D China Tourism Statistics
Glossary

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