Plan of the Book Unit One Spend and Save Argumentation: The Basics The Use of Language: Level of Formality Unit Two Campus Love —— Pros and Cons Argumentation: The Claim The Use of Language: Abstract Words vs. Concrete Words Unit Three Pop Icons and Heroes Argumentation: The Support The Use of Language: Conciseness Unit Four Examinations: For and Against Argumentation: The Refutation The Use of Language: Exact Words Unit Five Cheating, Plagiarism and Academic Integrity Argumentation: Common Fallacies The Use of Language: English Idioms and Figures of Speech Unit Six Beauty, from Heart or Face? Argumentation: Emotional Appeals The Use of Language: What Language to Avoid Unit Seven What Should Students Learn in School? Argumentation- Induction and Deduction The Use of Language: Using the Dictionary Unit Eight Advertising Yourself Resume Letters of Application Answers