國際商務(wù)管理

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作　者：	胡松華
出版社：	中山大學(xué)出版社
叢編項(xiàng)：
標(biāo)　簽：	國際貿(mào)易理論方法

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ISBN：	9787306026590	出版時(shí)間：	2006-02-01	包裝：	平裝
開本：	16開	頁數(shù)：	251	字?jǐn)?shù)：

內(nèi)容簡介

　　本書為全英文教材，主要面對的對象是外語系的學(xué)生和選修《國際商務(wù)管理》此門課的本科學(xué)生。該書比較系統(tǒng)地介紹了國際商務(wù)管理的各個(gè)方面，包括國際商務(wù)模型、國際投資管理、國際貿(mào)易的理論與實(shí)務(wù)、全球戰(zhàn)略管理和全球組織架構(gòu)設(shè)計(jì)、全球供應(yīng)鏈管理等豐富的內(nèi)容。該書內(nèi)容翔實(shí)，體例完整，方便教學(xué)。每章含有的案例和中國的實(shí)際情況結(jié)合緊密，資料主要來源于國內(nèi)企業(yè)，具有很強(qiáng)的實(shí)操性，所以本書理論和實(shí)際相結(jié)合得較好。全書后面附有一些主要的有關(guān)法律法規(guī)和專業(yè)詞匯索引，以更方便老師和學(xué)生的教與學(xué)。

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圖書目錄

Preface
Chapter 1 Challenge of International Business Management
Opening Case Galanz: A Workshop of the World
1.1 Singificance of International Business
1.2 The Role of International Business Environment
1.3 Decision-making Function of International managers
1.4 Summary
1.5 Scenario Analysis
Chapter 2 Modes of Internation Business
Opening Case A Global Challenge for Kodak
2.1 Basic Types of Entry Modes
2.2 A Comparison of Enty Modes
2.3 Selecting the Mode of Entry
2.4 Summary
2.5 Scenario Analysis
Chapter 3 International Investment: Theory and Practice
Opening Case mestle's Global Drive
3.1 The Scope of International Investment
3.2 The MNE: Evolution, Structure, and Characteristics
3.3 FDI Theories and Theories of the MNE
3.4 Porter's Diamond Model
3.5 Summary
Closing Case Aflac's Success in Japan
Chapter 4 International Trade: Theory and Policy
Opening Case Trade Between the U.S. and China
4.1 Rationale of International Trade
4.2 International Trade Barriers
4.3 International Trading System
4.4 Summay
Chapter 5 International Trade Practice
Opening Case Which Bank Should the Documents Be Presented to?
5.1 International Trade Terms
5.2 Remittance and Collection
5.3 Letter of Credit(L/C)
5.4 Summary
5.5 Scenario Analysis
Chapter 6 Global Strategic Management
Opening Case The Rise of Haier as a Global Manufacturer
6.1 The Nature of Global Strategic management
6.2 Global Strategic Formulation
6.3 Global Strategy Implementation
6.4 Global Strategic Control
6.5 Summary
Chapter 7 Global Organization Design
Opening CaseProcter & Gamble's Overhaul: Organiztion 2005
7.1 International Division Structure
7.2 Global Product Structure
7.3 Global Geographic Structure
7.4 Global Functional Structure
7.5 Global Matrix Structure
7.6 Summary
Chapter 8 International Investment Management
Opening Case "IBM PC" Goes to Lenovo
8.1 Forms of Foreign Direct Investment
8.2 managing Foreign Exchange Risks
8.3 Cost of Capital for International Investment
8.4 Investment Approaches
8.5 Feasibility Study for Interantional Projects
Chapter 9 Global Operation Management
Chapter 10 Global Supply Chain Management
Appendix
Glossary
Bibliography