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國(guó)際商務(wù)管理(國(guó)際商務(wù)系列教材)

國(guó)際商務(wù)管理(國(guó)際商務(wù)系列教材)

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作 者: 楊文明
出版社: 高等教育出版社
叢編項(xiàng):
標(biāo) 簽: 行業(yè)英語(yǔ)

ISBN: 9787040189681 出版時(shí)間: 2006-05-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 472 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《國(guó)際商務(wù)管理》是新世紀(jì)廣東省高等教育教學(xué)改革工作項(xiàng)目《中英職教商務(wù)文秘專業(yè)課程改革與實(shí)踐》的成果之一。該項(xiàng)目由廣東省教育廳牽頭,與英國(guó)文化委員會(huì)合作開(kāi)發(fā),在教育部高職高專教育英語(yǔ)課程教學(xué)指導(dǎo)委員會(huì)的具體指導(dǎo)下,由深圳職業(yè)技術(shù)學(xué)院應(yīng)用外國(guó)語(yǔ)學(xué)院負(fù)責(zé)實(shí)施。該系列教材的講義曾在深圳職業(yè)技術(shù)學(xué)院應(yīng)用外國(guó)語(yǔ)學(xué)院學(xué)生中試用,經(jīng)過(guò)不斷修改和潤(rùn)色,最終形成了本套國(guó)際商務(wù)系列雙語(yǔ)教材。

作者簡(jiǎn)介

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圖書目錄

Part Ⅰ For Students
Unit One International Business Environment
1.1 Economic Conditions
1.2 Industry Conditions
1.3 Global Conditions
Unit Two Foundations of Management
2.1 Defining Management
2.2 The Essence of Management
2.3 The Development of Management Thoughts
Unit Three Strategic Management
3.1 Strategy and Strategic Management
3.2 The Strategic Management Process
3.3 Levels of Strategy
Unit Four Business Organizations
4.1 Business Planning
4.2 Organization Charts and Organization Structure
4.3 Forms of Business Ownership
Unit Five Organizational Culture
5.1 Getting to Know Organizational Culture
5.2 Identifying Types of Organizational Culture
5.3 Learning to Read Organizational Culture
5.4 Diagnosing Organizational Culture
Unit Six Management Communication
6.1 Introduction to Communication
6.2 Organizational Communication
6.3 Communication as a Manager
Unit Seven Operations Management
7.1 Definition and Strategies of Operations Management
7.2 Operations Controls
7.3 Production Processes and Technology
Unit Eight Human Resources Management
8.1 Introduction
8.2 Human Resources Management Activities
8.3 Environmental Concerns and Current Issues
Unit Nine Financial Management
9.1 Accounting and Financial Analysis
9.2 Financing
9.3 Business Expanding
Unit Ten Marketing Management
10.1 Developing and Pricing Products
10.2 Distributing Products
10.3 Promoting Products
Unit Eleven Management Information System
11.1 Introduction to MIS
11.2 MIS Resources
11.3 Reengineering
Unit Twelve Project Management
12.1 Introduction to a Project
12.2 Project Life Cycle
12.3 Project Management
Appendix 1 Business Terms Bank
Appendix 2 References
Part Ⅱ For Teachers
Assessment Guidance
Aims
Overall structure for elements
Assessment Procedures and Methods
Demonstrating Knowledge and Understanding
Roles of Candidate/Assessor/Internal Verifier
Grading System

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