Ronald L. Thompson is Associate Professor of Managementin Wake Forest Universitys Babcock Graduate School ofManagement. He holds a Ph.D. from the Ivey School of BusinessAdministration at the University of Western Ontario （London，Canada） and was formerly on the faculties of the University ofVermont and the University of Calgary. Ron has published in avariety of academic journals and has served as an associate edi-tor for MIS Quarterly. He also has taught a wide range of stu-dents and has won awards for teaching excellence. Ron and hiswife Jen enjoy numerous outdoor activities， including biking，golf， and trying to keep up with their two dogs when hiking.William t. Cats-Baril is Associate Professor of ManagementInformation Systems in the School of Business Administrationat the University of Vermont. He holds a Ph.D. from theUniversity of Wisconsin-Madison. He has held a variety of visit-ing appointments including stays at INSEAD and the LondonSchool of Economics. Willy has published more than 30 articlesand book chapters on a variety of topics in information technol-ogy and decision making. He has taught a variety of audiencesaround the world ranging from first-year undergraduate stu-dents to senior executives and has received various awards forteaching excellence. He has an international consulting practice.A former waterpolo player for the Mexican national team， Willynow enjoys skiing， bicycling， trekking， and scuba diving.
圖書(shū)目錄
1 Introduction to Information Technology and Management Introduction 2 Tech Talk: Information Technology 2 Information Technology Issues 3 Tech Talk: Capacity 4 Tech Talk: information Technology Infrastructure 6 The Music Industry: 1999-2001 7 Tech Talk: Instant Messaging and Chat 9 Industry Stakeholders 9 Major Themes of the Book 12 Organizational Responsiveness 12 Competitive Strategy 13 Business Brief 1.1: Fidelity Sharpens Its Technological Edge 15 Global Perspective 16 Business Brief 1.2: AOL to Unveil China Venture 17 Ethical Issues 18 Business Brief 1.3: Big Bro Is Eyeing Your E-Mail 18 Impact on Careers 19 Tech Talk: HyperText kinks 19 Tech Talk: System Interface 20 Framework for the Book 21 Summary 23 Case Assignment: Watch Your Speed 25 Reflections Case: The Rosetta Disk 26 Foundations of Information Technology 29 2 Software and Hardware 31 Introduction 32 Performance Criteria 34 Performance Trade-Offs 35 Tech Talk: Moore's Law 35 Software 38 Systems Software 39 Business Brief 2.1: Microsoft Uses Fee Code 42 Application Software 43 Hardware 47 Software Horror Stories 47 Business Brief 2.2: Buggy Software 48 Software Tips! 48 Input Devices: Accepting Data 48 Tech Talk: Computer Sizes 49 System Unit and Motherboard 51 Processor and Main Memory: Processing Data 54 Tech Talk: Measuring Data and Storage Capacity 55 Tech Talk: Measuring Internal Clock Speed 56 Tech Talk: Measuring the Speed of Executing Instructions 56 Business Brief 2.3: Chip Breakthrough 57 Computer Design 58 Secondary Storage: Storing Data 58 Tech Talk: Measuring Time 58 Output Devices: Presenting Data 61 Hardware Tips! 63 Hardware Horror Stories 64 Concluding Comments 64 Summary 65 Case Assignment I: Factory of the Future? 68 Case Assignment I1: Pull the Plug on KaZaA? 69 Reflections Case: Virtual Immortality 70 3 Content Management 72 Introduction 73 NextCard, Inc. 73 Data Representation 73 File Access 75 Transaction Processing 78 Database Processing 80 Data Capture and Processing 82 Content as a Corporate Resource 83 Business Brief 3.1: Keeping Tabs on the 81ood Bank 84 Database Organization-Relational Model 84 Maintaining Data in a Database 86 Retrieving Information from a Relational Database 87 Advanced Database Query Interfaces 88 Presenting Information from a Database 90 Business Brief 3.2: Giving the Web a Voice 91 Performance Criteria for Database Management Systems 92 Object-Oriented Database Model 93 Object-Relational Database Management Systems 94 Data Warehouses 94 Business Brief 3.3: BB~T 97 Data Mining 98 Business Brief 3.4: E.piphany? 102 Additional Data Management Issues 102 Distributed Databases 102 Data Security 103 Summary 104 Case Assignment: DoubleClick 106 Reflections Case: The Genome Project 108 Practicum Case Assignment: Green[and Commercial Rentals 109 Technical Note 1: Data Modeling and Entity-Relationship Diagrams 112 Creating a Data Model 117 Moving from a Data Model to a Database Design 117 4 Telecommunications and Networking 120 Introduction 121 Organizational Communication 122 Formal and Informal Communication 122 Communication Dyads 123 Business Brief 4.1: Phony Press Release Lands Hoaxer in Jail 124 Distortion in Organizational Communication 125 Types of Distortion 126 Information Overload 129 Business Brief 4.2: Slowed to a Dead HaR 130 Analog and Digital Data Representation 130 Telecommunications 131 The Changing Face of Telecommunications 133 Tech Talk: Data Channels 134 Protocols 136 ISDN 136 DSL 136 Tech Talk: Data Transfer Rates 137 Cable Modems 137 T~Carrier System 138 Frame Relay 139 Fast Ethernet 139 Wireless 139 Business Brief 4.3: China Builds Telecommunications Infrastructure 142 Networks 142 Components of a LAN 144 LAN Protocols t47 LAN Topologies 148 Intranets and Extranets 148 Network Horror Stories 152 Summary 153 Case Assignment: Guerrilla Wireless Networking for the Masses 155 Reflections Case: Ubiquitous Computing 157 5 The internet and Electronic Commerce 160 Introduction 161 Evolution of the Intemet 162 Intemet Building Blocks 164 Internet Addressing 164 Electronic Mail, Newsgroups, List Services 165 Telnet and Ftp 166 World Wide Web 167 Company Example: NextCard 168 Additional Internet Technologies 170 Markup Languages 170 Dynamically Generated Web Pages 172 Web Portals 174 Search Engines 175 Intelligent Agents 175 Industry Example: Brokerage 176 Business Opportunities 179 Business-to-Consumer 179 Business-Based Markets 180 Business Brief 5.1: Plugged-in Fans Buy Hot Tickets in Web Presales 181 Consumer-Based Markets 181 Business-to-Business 182 Business Brief 5.2: Selling Backpacks on the Web Is Harder Than It Looks 183 The Mobile Internet 184 Internet Technologies and Business Operations 186 Intemet Issues 186 Security 187 Privacy 189 Consumer Protection 189 Censorship 190 Business Brief 5.3: U.S. Firms Concerned about Global Legal Pact 191 Intellectual Property Rights 191 Interactive Activities 192 Summary 194 Case Assignment: Wireless Banking Strategy 196 O rganizational Uses of InformationSystems 199 6 information Systems and Organizational Competition 201 Introduction 202 Components of an Information System 202 Purpose 202 Roles 203 Procedures 204 Content 205 Information Technology 206 Competition and Strategy 207 Business Brief 6.1: Mr. Cozzette Buys a Computer 210 Understanding Strategy 211 SWOT Analysis 212 The Value Chain 212 Business Brief 6.2: General Motors: From Bricks to Clicks 215 Porter's Five-Forces Model 216 Case Example: Marshall Industries 219 Management Objectives for Information Systems 221 Competitive Vulnerabilities 225 Positioning the I/T Organization 225 Managing Emerging Technologies 226 Summary 229 Case Assignment I: Demco Uses I/T to Help Customers 231 Case Assignment Il: Pollution Solutions (A): One Person's Waste... 232 7 information Systems and 7 Organizational Responsiveness 236 Introduction 237 A Framework to Achieve OrganizatiOnal Responsiveness 239 Organizations as Systems 239 The Elements of Organizational Responsiveness 241 Inputs 242 Business Brief 7.1: Border Delays Slow Production 243 Outputs 243 Transformation Process 245 Business Brief 7.2: Customer Support-- ParTech 246 Business Brief 7.3: I/T Can Transform Operations: The Russell Corporation 248 The Dynamics of Organizational Responsiveness 249 Homeostasis 249 Forecasting 251 Business Brief 7.4: In Hindsight 253 Feedback 254 Environmental Scanning 257 Open versus Closed Systems 259 Buffers 260 Summary 262 Case Assignment I: Wal-Mart Trumps Moore's Law 264 Case Assignment I1: Creative Aerospace, Inc. 265 8 Information Systems and Organizational Decision Making 268 Introduction 269 Managerial Functions 269 Traditional Scheme for Classifying Information Systems 272 Decision Making in Management 273 The Realities of Decision Making 274 Alternative Views of Management 275 The Limitations of Rationality 278 Using Information Systems to Improve Decision Making 282 Controlling 282 Automating Decisions 284 Supporting Complex Decisions 285 Augmenting Knowledge 286 Business Brief 8.1: Computers as Complexity Busters: I'd Like Next Friday Off 287 Business Brief 8.2: Keeping the Engine Tuned 289 Knowledge Management 291 Business Brief 8.3: Tapping Knowledge at P fx G 292 Strategic Planning 292 Group Decision Making 293 Business Brief 8.4: WebDAV Protocol Comes of Age 295 Summary 296 Case Assignment I: Wisconsin Department of Health and Social Services 297 Case Assignment I1: The Norris Company (B): Sherry's Day at the Office 298 9 Organizational Use of Information Systems 302 Introduction 303 Organizations and Organizational Structure 303 Business Functions 304 Accounting 305 Finance 305 'Marketing and Sales 306 Production and Operations Management 307 Customer Support 308 Human Resource Management 308 Information Services 308 Business Processes 309 Process View of an Organization 312 Business Brief 9.1: National and Provincial Building Society 314 Information Systems to Support Organizational Processes 315 The Virtual Organization 317 Business Brief 9.2: Networks as Distortion Busters 319 Cautions on the Use of I/T 319 Information Systems and Regulatory Issues 320 Bad Timing 320 Waking a Sleeping Giant 320 Cultural Issues Matter 321 Vulnerability to System's Failure 322 Ethical Vulnerabilities 323 Business Brief 9.3: Happy Birthday to You 324 Business Brief 9.4: Internet Privacy 325 Establish and Enforce Written Policies on Ethics and the Use of I/T 325 Summary 328 Case Assignment I: Anchoring Logistics in Technology 329 Case Assignment Ii: When Affairs of the Heart Raise I/T Privacy issues 331 Module II Case: Dakin Farm (A): Mail-OrderProcessing 333 Managing Information SystemsResources 339 11 Business Process Management and Enterprise Systems 341 Introduction 342 Organizational Strategies and Business Processes 344 Business Process Automation 344 Business Process Improvement and Transformation 346 Principles of Business Process Improvement 346 Example of Business Process Improvement 349 Principles of Business Process Transformation 350 Example of Business Process Transformation 351 Business Brief 10.1: The Axe Can Be Sharp: The Ultimate in Process Transformation 353 Information Systems and Process Management 353 Enterprise Information Systems 354 Enterprise Resource Planning and Enterprise Systems 355 Issues in Implementing Enterprise Systems 357 Business Brief 10.2: Answering Customers with CRM 358 Business Brief 10.3: Integrating Purchasing with ERP 360 Summary 361 Case Assignment I: The Limited Curtails Fraud 363 Case Assignment Il: Lehigh Valley Hospital Gets a New Backbone 364 11 Information Systems Development 366 Introduction 367 Roles in Information Systems Development 369 The Systems Development Process 369 Structured Development versus Object- Oriented Development 370 Object-Oriented Techniques 371 Step 1. Project Planning (Define Goals and Objectives) 371 Step 2. Analysis (Define Information Requirements) 374 Step 3. Generation and Evaluation of Alternatives 376 Design Strategies: Build, Buy, or Outsource 380 Step 4. Designing the Chosen Alternative 380 Business Brief 11.1: Ski Conditions Ideal after I/S Integration 381 Step 5. Implementation 384 Business Brief 11.2: Powering a Peacock 386 Step 6. Maintenance and Operations 388 CASE Tools 389 Alternative Development Techniques 390 End-User Development 391 Rapid Application Development 392 Operational Vulnerabilities 393 Business Brief 11.3: Application Development Life Cycle Gets an ASP Angle 394 Effective Project Management 395 Summary 396 Case Assignment I: Intelligent Electronics 399 Case Assignment il: Great Sports! 400 Technical Note 2: Structured Analysis and Design Techniques 403 Structured Tools and Techniques 403 Sample Case: Westward Ho 403 Data Flow Diagrams 404 Westward Ho: Operations 405 DFDs: The Context Diagram 406 DFDs: The System-Level Diagram 406 DFDs: Lower-Level Diagrams 408 Diagraming Conventions 409 Data Models and Data Dictionaries 409 Structured Design 410 Structured Programming , 412 Summary 412 External Information SystemsSourcing 414 Introduction 415 12 Buying Packaged Software 415 Outsourcing 420 Business Brief 12.1: Problems for Rich-Con Steel 421 Service Providers 423 Application Service Provider 423 Business Brief 12.2: Spin-off Sees Outsourcing as Key to Success 424 Management Services Provider 426 Web Services 428 Selective'Sourcing 431 Summary 432 Case Assignment I: Miller ElectricCase Assignment ii: Outsourcing in theRetail Sector 436 13Information ResourceManagement 438 Introduction 439 Hershey's Biggest Dud 439 Spot Shortages 439 The Mars Option 440 The Project 440 Big-Bang Approach 441 Not an Isolated Instance 442 Information Systems as a Corporate Resource 443 Content as a Corporate Resource 444 Information Systems Planning 445 Organization of the Information Services Department 447 Cost and Resource Management 449 Business Brief 13.1: Charge Those Users 450 Disaster Recovery Planning 451 Business Brief 13.2: Recreating Years of Files, One Application at a Time 452 Systems Security 455 Business Brief 13.3: IBM Moves to Plug Holes in Disaster Recovery 456 Summary 458 Case Assignment I: Pollution Solutions (C): When It Rains... 460 Case Assignment Il: Disaster Recovery at Vermont Mutual 461 Module iii Case: Dakin Farm (B): What's Next? 464 14 Information Technology: Emerging and Future Issues 472 Introduction 473 Organizational Management 474 Employment and Entrepreneurship 476 Business Brief 14.1:Just-Not-in-Time 477 Business Brief 14.2: Amid Record Profits, Companies Continue Layoffs 478 Ethical, Security, and International Issues 480 Business Brief 14.3: The Cyber-Surveillance Bill and You 481 Cyberterrorism 482 Semantic Hacking: Who Can You Believe? 482 Business Brief 14.4: Cyberterrorism 483 Business Brief 14.5: Want a New Credit Card Number? 484 Business Brief 14.6: Semantic Hacking 485 Summary 490 Case Assignment I: The Parable of the Pizza Parlor 490 Case Assignment I1: South Korea: A Nation of Digital Guinea Pigs 492 Case Assignment III: Artificial Intelligence 493 Glossary 495 Index 516
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