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運籌管理分析:使用Excel 英文版

運籌管理分析:使用Excel 英文版

定 價:¥36.00

作 者: (美)南?!.維達(Nancy C.Weida)等著
出版社: 機械工業(yè)出版社
叢編項: 時代教育·國外高校優(yōu)秀教材精選
標(biāo) 簽: EXECL

ISBN: 9787111143208 出版時間: 2004-05-01 包裝: 平裝
開本: 26cm 頁數(shù): 370 字數(shù):  

內(nèi)容簡介

  運籌管理研究的是商品生產(chǎn)和服務(wù)中的變化過程。本書講授的是如何用Excel分析管理中的問題,使決策者能更好更容易地作出決定。當(dāng)今的競爭和風(fēng)云變幻的全球市場使掌握相關(guān)的定量的建模方法成為當(dāng)務(wù)之急,所以管理者應(yīng)當(dāng)掌握更新更強大的管理工具。用Excel建構(gòu)模型,可以解決學(xué)習(xí)運籌管理時最令人頭痛的計算繁瑣問題。然而本書又強調(diào)了決策的做出需要仔細地思考和構(gòu)思,避免了只能用Excel作簡單計算的錯覺。市場上有很多優(yōu)秀的運籌管理教材,也有很多Excel的使用手冊,但沒有一本書能將其二者有機地結(jié)合。 Excel能更好地幫助分析如何解決問題,且本書中的很多方法在傳統(tǒng)的運籌管理教材中還未包括。本書不僅講授了簡化分析業(yè)務(wù)管理的問題,還更深層次地探究了它的細節(jié)。本書主要集中于構(gòu)造和解決運籌管理問題,但是這些方法也可以應(yīng)用到其他決策中去。本書盡量像實際生活中一樣多角度地考慮問題,而不是如一般運籌管理教材一樣簡單地從一個角度出發(fā)。三位作者各有特長,優(yōu)勢互補,或者榮獲過很多教學(xué)獎項,或者寫過多本暢銷教材。他們的研究領(lǐng)域也各有側(cè)重,有的有從事運籌和經(jīng)濟管理的多年教學(xué)經(jīng)驗,有的擅長寫計算機導(dǎo)向的貿(mào)易教材,有的有較深的數(shù)學(xué)和統(tǒng)計學(xué)功底。本書適合作為經(jīng)濟管理專業(yè)的本科生、研究生的教材或參考書,也可作為MBA及短期MBA課程教材。

作者簡介

暫缺《運籌管理分析:使用Excel 英文版》作者簡介

圖書目錄

1 Creative Operations Management Problem Solving:
A Decision-Making Approach
1
1.1 Managerial Decision Making
1
1.2 The Intelligence Phase of the Decision-Making Process
4
1.3 The Design Phase of the Decision-Making Process
10
1.4 The Choice Phase of the Decision-Making Process
14
1.5 An Example: Jackets versus Scrap at the UNEEDA Corporation
16
1.6 Concluding Comments
25
EXERCISES
25
2 Forecasting
27
2.1 Forecasting at the LastEver Corporation
28
2.2 Patterns of Data
33
2.3 Forecasting Approaches
42
2.4 Time Series Analysis
44
2.5 Concluding Comments
56
EXERCISES
56
3 Advanced Forecasting
59
3.1 Extrapolation from the Past
59
3.2 Regression Analysis
63
3.3 Cyclical and Seasonal Issues
71
3.4 Concluding Comments
81
EXERCISES
81
4 Planning Models
85
4.1 The Basic Planning Problem
85
4.2 The Basic Pricing Problem
87
4.3 Nonlinear Cost and Demand Functions
91
4.4 Preparing a Five-Year Plan
96
4.5 The Impact of Pricing
97
4.6 Concluding Comments
99
EXERCISES
100
5 Aggregate Planning and Learning Curves
103
5.1 The Nature of Aggregate Planning
103
5.2 Tradeoffs between Production and Inventory
103
5.3 Learning Curves
110
5.4 Concluding Comments
112
EXERCISES
113
6 Inventory
117
6.1 Why Hold Inventory
117
6.2 The Cost of Inventory
118
6.3 Cyclic Inventory Control
119
6.4 The Economic Order Quantity Model
123
6.5 What-If Scenarios
126
6.6 EOQ Model with Price Breaks
130
6.7 Economic Production Lot Size Model
132
6.8 Singlc-Period Models with Probabilistic Demand
136
6.9 Multi-Period Models with Probabilistic Demand
144
6.10 Concluding Comments
149
EXERCISES
150
7 Material Requirements Planning
153
7.1 Where MRP Fits In
153
7.2 Master Production Schedule
155
7.3 Bill of Materials
158
7.4 A Simple MRP Example
162
7.5 Rolling the MRP Schedule
163
7.6 Adding Allocated Inventory and Safety Stock
165
7.7 A More Complex MRP Example
166
7.8 Dealing with Multiple Products
168
7.9 Problems at Central Products Incorporated
171
7.10 Concluding Comments
176
EXERCISES
177
8 Quality: Monitoring Processes Using Charts
181
8.1 Monitoring Processes by Charts: Looking at the Data
181
8.2 Mean Charts
183
8.3 The Run Chart
186
8.4 The R Range Chart
186
8.5 Standard Deviation Charts
189
8.6 Using These Charts
189
8.7 Control Charts for Attribute Data
191
8.8 Other Quality Control Charts
194
8.9 Concluding Comments
197
EXERCISES
197
9 Machine Replacement and Maintenance
199
9.1 Machine Replacement Decisions
199
9.2 Machine Maintenance Decisions
206
9.3 Group Maintenance Decisions
211
9.4 Concluding Comments
214
EXERCISES
214
10 Project Management
217
10.1 The Project
217
I0.2 The Professor
219
10.3 Network Diagrams
219
10.4 Probabilities
224
10.5 Crunching
229
10.6 Concluding Comments
234
EXERCISES
235
11 Facility Location Decisions
237
11.1 Factor Weighting
237
11.2 Center-of-Gravity Method
240
11.3 Cost-Volume Analysis
242
11.4 Concluding Comments
244
EXERCISES
245
12 Risk Analysis and Simulation
247
12.1 Problems Where Uncertainty Is Important
247
12.2 Working the Cough Drop Problem
252
12.3 Generating Random Numbers
259
12.4 Break-Even Analysis under Uncertainty: A Case Study
269
12.5 The Farmer''s Problem: Dependent Random Variables
274
12.6 Concluding Comments
277
EXERCISES
277
13 Simulating Operations Management Processes
279
I3.1 The Network-Flow Production Process
280
13.2 The Matchstick Shuffling System
280
13.3 The Copy Machine Problem
288
13.4 Why Projects Are Late 297
13.5 The Single Station System
300
13.6 Concluding Comments
304
EXERCISES
304
14 Resource Allocation:
Applied Constraint Management
307
14.1 Making Mathematical Programming Relevant
for Operations Management
307
14.2 A Production Planning Support System
308
14.3 A Transportation Problem
317
14.4 Concluding Comments
321
EXERCISES
321
AppendixA Using Excel 323
Appendix B The Models 355
For Further Reading 367
Index 368

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