中外合資企業(yè)案例集：國際企業(yè)管理英文版

定　價：￥7.60

作　者：	馬春光編
出版社：	對外貿(mào)易教育出版社
叢編項：
標(biāo)　簽：	中外合資經(jīng)營

ISBN：	9787810007016	出版時間：	1994-01-01	包裝：	平裝
開本：	20cm	頁數(shù)：	238頁	字?jǐn)?shù)：

內(nèi)容簡介

　　This Internatinal Business Case Book is the end result of research project undertaken by a team of experts under the direction of Professor Ma Chunguang， Dean of the School of International Business Management. On the team were John Allee， Mitsui Professor of Marketing; Feroza Allee， Professor of Management; and Yao Zhijun， Assistant Professor of International Business. All are staff members at the University of international Business and Economics， Beijing， China.本書為英文版。

作者簡介

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圖書目錄

    Preface
   Introduction
    Babcock & Wilcox Bejing Company Ltd
    Beijing Warner Gear
    Chemex
    Consolidated Technologies Ltd
    EG &G
    Ford Motor Company
    General Electric Company
    Hewlett-Packard
    Mitsui & Co. , Ltd
    Otis Elevator Company
    Rohm & Haas China Inc
    Xerox Corporation
    Yili-Nabisco Biscuit & Food Company Ltd
    Nantong Cellulose Fibers Company in China
    Ningbo Shenzhou Knitwear Co Ltd