Unit 1 Business and Social Responsibility Social Responsibility at American Express Unit 2 Forms of business Ownership From Proprietorship to Corporation Ownership of corporation Unit 3 Franchising Two Types of Franchises Good Training:An Advantage of Franchising Unit 4 The Job of a Manager Profile:Lee Iacocca Managerial Skills Unit 5 Leadership How to Manage Your Boss Management and Entrepreneurial Characteristics Unit 6 Case Study:What Should captain Collins Do? Case Study:Charlie Has a Chance to Get Ahead Educational Backgroung of Successful Managers Unit 7 Public Realations Pubilcity Unit 8 Common Stock and Preferred Stock Investment Strategies Bull Markets and bear Markets Unit 9 How Insurance Works Business Uses of Life Insurance No-fault Automobile Insurance Unit 10 An Interview with Richard Brandson Human Relations at Hewlett-Packard Bill Gates of Microsoft Unit 11 Maslow's Hierarchy of Needs Job Rotation and Job Enlargement Dealing with Job Stress Unit 12 Orientation and Training Toyota Selects Employees for New Plant in Kentucky Case Study:Status Reversal Unit 13 Employee Interviews John Smale of P&C Executive Headhunters Unit 14 The Marketing Concept Dentists Attract New Patients with Marketing Do Most Firms Practice the Marketing Concept? Unit 15 Advertising Television as an Advertising Medium What an Advertiser Needs Unit 16 Personal Selling Sales Presentations Rational and Emotional Boying Motives Appendix I Word Study Index Appendix II Key to Exercises
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