中級(jí)商務(wù)英語(yǔ)

定　價(jià)：￥21.00

作　者：	（美）[J.韋特拉諾]Joni Vetrano等著
出版社：	機(jī)械工業(yè)出版社
叢編項(xiàng)：	全息美國(guó)英語(yǔ)教程系列叢書
標(biāo)　簽：	商務(wù)英語(yǔ)

ISBN：	9787111070238	出版時(shí)間：	1999-01-01	包裝：
開本：	26cm＋磁帶1盤	頁(yè)數(shù)：	203頁(yè)	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　*同外國(guó)人做生意必須學(xué)習(xí)商務(wù)英語(yǔ)，但學(xué)會(huì)大量商務(wù)詞匯未必就意味著你能在商界獲得成功，比如說(shuō)，您知道：*當(dāng)介紹一位經(jīng)理卻突然忘記了他的姓名時(shí)該怎么辦嗎？*當(dāng)出席一個(gè)非常重要的會(huì)議卻又遲到了時(shí)該怎么辦嗎？如果您還不太清楚，那您就有足夠的理由學(xué)習(xí)：《中級(jí)商務(wù)英語(yǔ)》因?yàn)椋鼈兪菍?shí)用商務(wù)知識(shí)+商務(wù)交際技巧，聽說(shuō)讀寫訓(xùn)練+跨文化理解的完美結(jié)合，適合于有志于從事對(duì)外商務(wù)活動(dòng)的大學(xué)生和其他有關(guān)人士。《中級(jí)商務(wù)英語(yǔ)》（配有一盤磁帶）內(nèi)容包括社交禮儀、社交語(yǔ)言、書面表達(dá)、西方文化、經(jīng)營(yíng)管理、市場(chǎng)營(yíng)銷、技術(shù)投資、商務(wù)精神、全球經(jīng)濟(jì)等；文章采自《福布斯》、《商務(wù)周刊》、《華爾街日?qǐng)?bào)》和《經(jīng)濟(jì)學(xué)家》等；

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圖書目錄

CONTENTS
全息美國(guó)英語(yǔ)教程歡迎你
序言
1BusinessEtiquette
CHAPTERPREVIEW
PARTI:PREPARATION
A.Brainstorming
B.WorkingwithConceps:TheStateofAmericanManners
C.Jargon,Buzzwords,andSlang:BusinessEtiquette
D.PuttingItAllTogether
B.DebriefingMeeting
f.SettingObjectives
PARTII:INTEGRATION
A.TheArtofSuccessfulCommunication
B.AnalyzingWhatYou'veRead
C.Tone,Form,andBodyLanguage
D.DebriefingMeeting
E.PuttingItAllTogedter
F."Don'tMixBusinesswithPleasure"
G.AnalyzingWhatYou'veRead
H.BusinessBtiquatte
I.PuttingItAIITogether
J.Listening:U.S.Protocol-BusinessandPersonal
r.PuttingItAllTogether
PARTIII:EVALUATION
2OralCommunication
CHAPTERPREVIEW
PARTI:PREPRRATION
A.Brainstorming
B.AnalyzingWhatYou'veHeard
C.Jargon,Buzzwords,andSlang:SmallTalk
D.PuttingItAIITogether
E.DebriefingMeeting
F.SettingObjectives
PARTII:INTEGRATION
A.SpokenCommunication:WaysofSpeakingandListening
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:WaysofSpeakingandListening
D.PuttingItAllTogether
E.OralCommunication:SuucturingaPresentation
F.AnalyzingWhatYou'veRead
G.Jargon,Buzzwords,andSlang:OralPresentations
H.PottingItAllTogether
I.Listening:ConversingwiththeDisabled
J.PuttingItAllTogether
PARTIII:EYALUATION
3Written
Communication
CHAPTERPREVIEW
PARTI:PRfPRRhTION
A.Brainstorming
B.WorkingwithConceps:WrittenCommunicatioainBusiness
C.Jargon,Buzzwords,andSlang:TypesofBusinessWriting
D.PuttingItAllTogether
E.DebriefingMeeting
F.SettingObjectives
PARTII:INTEGRATION
A.BusinessWritingQuickandEasy.SomeGeneralPrinciples
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:BusinessLanguage
D.PuttingItAllTogether
E.WritingMemoranda
F.AnalyzingWhatYou'veRead
G.Jargon,Bmzwords,andSlang:MemoTalk
H.PuttingItAllTogether
I.Listening:TheValueofWrittenReports
J.RuttingItAllTogether
PARTIII:EVALUATION
4CorporateCulture
CHAPTfRPREVIEW
PARTI:PREPARATION
A.Brainstorming
B.WorkingwithConcepts:MajorChangesinCorporateCulturefromthe1980stothe1990s
C.Jargon,Buzzwords,andSlang:CorporateCulture
D.PuttingItAIITogether
E.OebriefingMeeting
F.SettingObjectives
PARTII:INTEGRATION
A.AComparisonofTwoCorporateCultures
B.TheReader'sDigestThenandNow
C.AnalyzingWhatYoa'veRead
D.Jargon,Buzzwords,andSlang:TalkattheDigest
E.PuttingItAllTogether:SmallTalkattheDigest
F.HondaofAmerica
G.Jargon,Buzzwords,andSlang:HondaTalk
H.AnalyzingWhatYou'veRead
I.PuuingItAllTogether
PARTIII:EVALUATION
5Management
CHAPTERPREVIEW
PARTI:PREPARATION
A.Brainstorming
8.WortingwithConcepts:WhatMakesaGoodManager?
C.Jargon,Buzzwords,andSlang:ManagementTalk
D.PuttingItAIITogether
E.DebriefingMeeting
F.SettingObjectives
PARTH:INTEGRATION
A.TeamManagement
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:TeamManagementTalk
D.PuttingItAllTogether
E.ManagingDivenity
F.AnalyzingWhatYou'veRead
G.Jargon,Bazzwords,andSlang:BusinessSlang
H.PuttingItallTogether
I.Listening:InterviewwithanInformationResourcesManager
J.PuttingItAllTogether
PARTIII:EVALUATION
6Marketing:ProductsandServicesforToday'sConsumer
CHAPTERPREVIEW
PARTI:PREPARATION
A.Brainstorming
B.WorkingwithConcepts:ProductsandServices
C.Jargon,Buzzwords,andSlang:ProductsasServices
D.PuttingItAllTogether
E.DebriefingMeeting
F.SettingObjeaives
PARTII:INTEGRATION
A.Just-in-TimeRetailing：EliminatingtheMiddleman
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:RetailTalk
D.PuttingItAIITogether
E.Promotion:TargetingYourMarket
F.AnalyzingWhatYou'veRead
G.Jargon,Buzzwords,andSlang:PromotionalTalk
H.PuttingItAllTogether
I.Pricing:ListeningtotheCustomer
J.PuttingItAllTogether:HowHighCanYouGo?
PARTIII:EVALUATION
7Investingin
HighTech
CHAPTERPRRVIEW
PARTI:PREPARATION
A.Brainstorming
B.WorkingwithConcepts:CompoterStocks
C.Jargon,Buzzwords,andSlang:StockMarketTalk
D.PuttingItAIITogether
E.DebriefingMeeting
F.SettingObjectives
PARTII:INTEGRATION
A.SuccesatSharp:ACaseStudy
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:BusinessJoumalismJargon
D.PuttingItAIITogether
E.FollowingtheStockMarket
F.AnalyzingWhatYou'veRead
G.Jargon,Buzzwords,andSlang:StockTalk
H.PuttingItAllTogether.TheWallstreetJournal
I.ListeningtoStoctMarketInformation
J.PuttingItAllTogether
PARTIII:EVALUATION
8Environmental
IssuesinBusiness
PARTI:PREPARATION
A.Brainstorming
B.WorkingwithConceps:EnvironmentalLegislationinBusiness
C.Jargon,Buzzwords,andSlang:EnvironmentalLaw
D.PuttingItAIITogether
E.Debriefing
F.SettingObjectives
PRRTII:INTECRATION
A.ManagingEnvironmentalResponsibiliy:DowChemicalCleaningUpItsAct
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:PollutionPrevention
D.PuttingItAllTogether
E.ListeningforCorporateTipsonBecomingEnvironmentallyFrieadly
F.PuttingItAllTogether.WhoAretheForerunnersNow?
G.EnvironmentalIssuesandConsumerBehavior
H.GreenMarketing
I.Jargon,Buzzwords,andSlang:GreenMarketing
J.PuttingItAllTogether:EnvironmentalProducts
PRRTIII:EVALUATION
9StartupBusinesses：TbeEntrepreneurialSpirit
CHAPTERPREVIEW
PART1:PREPARATION
A.Brainstorming
B.WorkingwithConcepts:MotivatingForces
C.Jargon,Buzzwords,andSlang:MotivationalTalk
D.PuttingItAIITogether
E.Debriefing
F.SettingObjectives
PRRTII:INTEGRATION
A.HardshipsandRewards
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:BusinessOwnership
D.PuttingItAllTogether
E.Listening:InterviewwithanEnterpreneurialFarthily
F.PuttingItAllTogether
G.FinanceTactics:Bootstrapping
H.AnalyzingWhatYou'veRead
I.Jargon,Buzzwords,andSlang:BootstrappingTalk
J.PuttingItAllTogether
PARTIII:EVALUATION
10GlobalEconomics
andYou
CHAPTERPREVIEW
PARTI:PREPARATION
A.Brainstorming
B.WorkingwithConcepts:EconomicIndicators
C.Jargon,Buzzwords,andSlang:EconomicsTalk
D.PuttingItAllTogether
E.DebriefingMeeting
E.SettingObjeatives
PARTII:INTECRATION
A.GlobalEconomics:Head-to-HeadCompetition
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:WorldTrade
D.PuttingItAllTogether
E.ACloserLookata
F.AnalyzingWhatYou'veRead
G.Jargon,Buzzwords,andSlang:DescribingEconomicChanges
H.PuttingItAllTogether
I.Listening,TheFriendshipBridge
J.PuttingitAllTogether
PRRTIII:EVALUATION