Brief Contents
Chapter 1 The International Economy: A Manager's Perspective
PART ONE: THE ENTERPRISE FROM WITHIN
Chapter 2 Going Multinational: Finn Motives and Characteristics
Chapter 3 Managing the Multinational: Goals and Strategies
Chapter 4 Managing the Multinational: Organizations and Networks
Chapter 5 National Units in Multinational Networks
PART TWO: THE ENTERPRISE AND THE NATION
Chapter 6 Comparing National Economies
Chapter 7 Exploring National Policies
PART THREE: THE INTERNATIONAL ENVIRONMENT
Chapter 8 The National Economy in an International Setting
Chapter 9 International Money Markets
Chapter 10 The International Rules of the Game: Money
Chapter 11 The International Rules of the Game: Goods and Services
PART FOUR: CASES
Contents
PREFACE xi
1 The International Economy: A Manager's Perspective
A Synoptic History of Intemational Business
National and Regional Pattems
Industry Pattems
Putting Globalization in Perspective
Roadmap
Suggested Reading
PART ONE: THE ENTERPRISE FROM WlTHIN
2 Going Multinational: Firm Motives and Characteristics 1
Exploiting Firm-Specific Capabilities
Lowering the Cost Structure
Protecting Retums to the Network
Reducing Risk to the Network
Suggested Reading
3 Managing the Multinational: Goals and Strategies
The Strategic Challenges
The Bartlett-Ghoshal "Transnational"
Suggested Reading
4 Managing the Multinational: Organizations and Networks
First Principles
Evolutionary Pattems of Organization
New Strains and Demands
New Paradigms for Intemal Networks
Other Links in the Network
A Choice of Links
Suggested Reading
5 National Units in Multinational Networks
National Boundaries and Multinational Operations
Issues in Taxation
Measuring Performance
Suggested Reading
PART TWO: THE ENTERPRISE AND THE NATION
6 Comparing National Economies
A Variety of Approaches
Comparative Advantage
Govemments and Competitiveness
Customs Unions and Other Preferential Blocs
Shifting Capabilities
Suggested Reading
7 Exploring National Policies
The Economic Goals
The Manufacturing Industries
The Service Industries
Beyond Economics
Suggested Reading
PART THREE: THE INTERNATIONAL ENVIRONMENT
8 The National Economy in an International Setting
Matching Payments to Output
The Banking System's Key Role
The Exchange Rate as Policy Tool
The Interest Rate as Policy Tool
Keeping Track of the Pressures
Suggested Reading
9 International Money Markets
A Changed Environment
Key Currencies
The Market for Hedges
Suggested Reading
10 The International Rules of the Game: Money
The Background
The Intemational Monetary Fund
The European Union
CONTENTS
The North American Free Trade Agreement
Treaties of Investment
Agreement on Export Credits
Capital Adequacy Agreements
Suggested Reading
11 The International Rules ofthe Game: Goods and Services
Trade in Merchandise
Trade in Services
Suggested Reading
PART FOUR: CASES
Balance-of-Payments Exercises
Lotus Development Corporation: Entering International Markets
Gerber Products Company: Investing in the New Poland
Xerox and Fuji Xerox
Shell Brasil S.A.: Performance Evaluation in the Oil Products Division 3
The Global Computer Industry
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell
Douglas--1991 (A)
Volkswagen de Mexico's North American Strategy (A)
The Foreign Exchange Market: Background Note and Problem Set
CIBA-GEIGY AG: Impact oflnflation and Currency FIuctuations
Pfizer: Protecting Intellectual Property in a Global Marketplace
INDEX
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