CHAPTER 1 Why Read This Book What''s a Presentation What Are the Most Frequently Made Types of Presentations How Is This Book Arranged Key Points for Making Presentations That Come Across Loud and Clear CHAPTER 2 Preparing Your Presentation Steps in Preparing Your Presentation Practical Application Project STEP 1: Establish Your Objectives How Do Presentation Objectives Differ from Project Objectives How Realistic Do Your Presentation Results Need to Be What Are Criteria for Determining Your Presentation Objectives What Are Secondary Presentation Objectives Action Exercises STEP 2: Analyze Your Audience What Is the Audience Analysis Audit AAA and How Do You Use It Action Exercises Audience Analysis Audit AAA STEP 3: Prepare a Preliminary Plan Why should You Prepare a Preliminary Plan How Do You Prepare a Preliminary Plan Guidelines for Preparing a Preliminary Plan Action Exercises Preliminary Plan Worksheet Preliminary Plan Examples STEP 4: Select Your Resource Material What Should You Include Action Exercises Resource Material Worksheet STEP 5: Organize Your Material How Does Audience Retention Affect the Organization of Your Presentation What Makes a Dynamite OPENING How Can You Cover Your MAIN CONTENT without Putting Your Audience to Sleep Ten Ways to Make Your Main Content More Interesting How Can You Make a Powerful CLOSING Advantages of Delivering a Convincing Closing Action Exercises Guidelines for Organizing Your Material Presentation Worksheet Presentation Outline STEP 6: Practice and Evaluate What Are Some Surefire Methods of Practicing Action Exercises Presentation Evaluation Guide Summary: Final Thoughts on Preparing Your Effective Presentation CHAPTER 3 Developing and Using Presentation Visuals and support Materials How Will This Chapter Help You STEP 1: Design Your Visuals What Is Storyboarding What Should You Illustrate in Your Presentation Who Can Help You What Are Some Effective Approaches for Arranging Visuals Where Do you Get your Visuals Guidelines for Selecting and Designing Presentation Visuals STEP 2: Display Your Visuals Still Images How Do You Create Slides and Transparencies Video Low-Tech Presentation Support Materials Guidelines for Using Presentation Media STEP 3: Practice! Practice! Practice! Summary: Final Thoughts on Developing and Using Presentation Visuals and Support Materials Action Exercises Guidelines for the Effective Use of Visuals and Support Materials Selected Types of Visuals and Support Techniques CHAPTER 4 Delivering Your Presentation What Is the Nature of Communication How Do You Overcome the Fear of Speaking What Presentation Techniques Will Help You Present Your Message Better What Vocal Techniques Will Enhance Your Presentation '' How Can You Use Common Presentation Tools Effectively How and When Do You Handle Audience Questions Valuable Tips for Using Presentation Techniques CHAPTER 5 Handling Presentation Logistics Has Your Audience Been Satisfactorily Notified How Is the Room Set Up What About Your Equipment What About Off-Site Presentations What Are Some Other Key Issues to Address Presentation Logistics Worksheet CHAPTER 6 In Closing Appendix A: Worksheets and Guidelines Appendix B: Annotated Resources 第1章為什么閱讀本書 什么是演示 什么是最常見的演示類型 本書是如何安排的 使演示達到“響亮而清晰”效果的要點 第2章演示準備 準備演示的步驟 實例練習 步驟一確定目標 演示目標與項目目標有什么區(qū)別 演示結果的現(xiàn)實性有多大 判斷演示目標的標準 什么是演示的次要目標 練習 步驟二分析觀眾 什么是觀眾分析表 怎樣使用觀眾分析表 練習 觀眾分析表 步驟三準備初步演示方案 為什么要準備初步演示方案 怎樣準備初步演示方案 初步演示方案指南 練習 初步演示方案工作表 初步演示方案實例 步驟四選擇演示材料 演示中應該包含哪些材料 練習 演示材料選擇工作表 步驟五組織演示材料 觀眾的記憶力水平如何影響演示的結構 什么是引人入勝的開場白 如何安排演示中心內容而不使觀眾昏昏欲睡 增加演示中心內容吸引力的十種方法 如何強有力地結束演示 一個有說服力的結尾的優(yōu)點 練習 組織演示材料指南 演示工作表 演示提綱 步驟六練習和評估演示 什么是成功的練習方法 練習 演示評價指南 總結：關于演示準備的最后思考 第3章收集和使用視覺材料以及支持材料 本章將怎樣幫助你 步驟一設計你的視覺材料 什么是情節(jié)串聯(lián)圖板 你在演示中應該展示什么東西 誰可以幫助你 組織視覺材料的有效方法 從哪里獲得視覺材料 選擇和設計視覺材料指南 步驟二展示視覺材料 仍然是圖像 如何制作幻燈片 錄像材料 低科技含量的支持材料 使用演示媒介指南 步驟三練習!練習!再練習! 總結：對于使用視覺材料以及支持材料的最后 幾點考慮 練習 有效使用視覺材料和支持材料指南 所選擇的不同視覺材料和支持技術 第4章進行演示 交流的本質是什么 如何克服演示中的膽怯心理 什么樣的演示技巧可以幫助你更好地傳達信息 什么樣的語音技巧可以幫助你做演示 怎樣有效使用一般的演示工具 什么時候以及怎樣處理觀眾的問題 使用演示技巧的寶貴提示 第5章處理演示的后勤問題 你的觀眾是否已經(jīng)被通知到了 房間應該怎么布置 你的設備怎么樣 外場的演示又是怎么樣的呢 其他需要解決的關鍵問題是什么 演示后勤工作表 第6章結束語 附錄A工作表和指南 附錄B參考書目及資料 譯后記
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