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大學財經(jīng)英語閱讀(停?。?/h1>

定 價:¥28.90

作 者: 肖文科主編
出版社: 外語教學與研究出版社
叢編項:
標 簽: 大學英語

ISBN: 9787560028668 出版時間: 2002-06-01 包裝:
開本: 26cm 頁數(shù): 416 字數(shù):  

內(nèi)容簡介

  本教程共10部分,45個單元。內(nèi)容涉及經(jīng)濟學、國際貿(mào)易、金融學、管理學、市場營銷學、會計學、統(tǒng)計學、信息科學、法學、世界經(jīng)貿(mào)發(fā)展趨勢等。絕大部分內(nèi)容選自20世紀90年代末西方財經(jīng)界的名人名著。內(nèi)容豐富,既緊扣時代的脈搏,又久經(jīng)時間的考驗;文筆流暢,通俗易懂。本教程適用于修完大學英語四級、進入專業(yè)閱讀階段的高校學生或其他具有同等英語水平的英語愛好者或財經(jīng)專業(yè)人員。使用本書學習英語或?qū)W習財經(jīng)專業(yè)的核心內(nèi)容可收到事半功倍的效果。

作者簡介

暫缺《大學財經(jīng)英語閱讀(停印)》作者簡介

圖書目錄

PART I
ECONOMICS
UNIT 1
ANALYSIS OF COSTS
UNIT 2
MARKETS AND ECONOMIC EFFICIENCY
UNIT 3
OVERVIEW OF MACROECONOMICS
UNIT 4
OPEN-ECONOMY MACROECONOMICS
UNIT 5
MANAGING THE GLOBAL ECONOMY
PART II
INTERNATIONAL TRADE
UNIT 6
INTERNATIONAL TRADE
UNIT 7
INTERNATIONAL TRADE THEORY
UNIT 8
ENGAGING IN INTERNATIONAL TRADE
UNIT 9
EXPORT & IMPORT STRATEGIES
UNIT 10
FROM GATT TO WTO
PART III FINANCE
UNIT 11
THE DEMAND FOR MONEY
1
UNIT 12
THE DEMAND FOR MONEY
2
UNIT 13
AGGREGATE DEMAND AND SUPPLY ANALYSIS
UNIT 14
CORPORATE STOCK AND STOCK MARKETS
UNIT 15
TAXATION
PART IV
MANAGEMENT
UNIT 16
INTRODUCTION TO MANAGEMENT
UNIT 17
PLANNING
UNIT 13
ORGANIZING
UNIT 19
LEADING
UNIT 20
CONTROLLING
PART V
MARKETING
UNIT 21
MARKETING AND INTERNATIONAL MARKETING
UNIT 22
MARKETING RESEARCH
UNIT 23
THE PRODUCT LIFE CYCLE
UNIT 24 BRANDING
UNIT 25
ADVERTISING
PART VI
ACCOUNTING
UNIT 26
ACCOUNTING AND FINANCIAL REPORTING
UNIT 27
BALANCE SHEET
UNIT 28
INCOME STATEMENT AND STATEMENT OF CASHFLOWS
UNIT 29
INTERNAL CONTROL AND AUDITS OF FINANCIALSTATEMENTS
PART VII STATISTICS
UNIT 30
DECISION MAKING, DESCRIPTIVE MEASURES ANDINDEX NUMBERS
UNIT 31
PROBABILITY DISTRIBUTIONS AND SAMPLING METHODS
UNIT 32
TESTS OF HYPOTHESES
UNIT 33
LINEAR REGRESSION AND LINEAR CORRELATION
PART VIII INFORMATION TECHNOLOGY
UNIT 34
GENERAL INTRODUCTION TO INFORMATION SYSTEMS
UNIT 35
INTRODUCTION TO COMPUTER HARDWARE
UNIT 36
TELECOMMUNICATIONS
UNIT 37
BUSINESS APPLICATIONS OF TELECOMMUNICATIONS
PART IX LAW
UNIT 38
LAW AND ITS ENFORCEMENT
UNIT 39
THE LAW OF CONTRACT
UNIT 40
INTELLECTUAL PROPERTY LAW AND COMPUTER CRIME
UNIT 41
INSURANCE
PART X
TREND
UNIT 42
ELECTRONIC COMMERCE
UNIT 43
GLOBALIZATION: THREAT OR OPPORTUNITY
UNIT 44
WEALTH, POVERTY AND SUSTAINABLE DEVELOPMENT:
CONTRIBUTIONS TO AN ALTERNATIVE STRATEGY
UNIT 45
THE IMPACT OF THE INTERNATIONALIZATION OF
SERVICES ON DEVELOPING COUNTRIES

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