國(guó)際商務(wù)英語(yǔ)（商務(wù)理論、語(yǔ)言與實(shí)務(wù)）

Part Ⅰ Introduction to International Business
Chapter Ⅰ International Business
1.What Is Business？
2.What Is International Business？
3.The Scope of International Business Activities
4, International Risk
5, On International Business Law
6.Commercial Credit
7.On Management of International Business
8.Brief Introduction to WTO
Chapter 2 Business Organizations
1.Introduction
2.Sole Proprietorship
3.General Partnership
4.Limited Partnership
5.Joint Stock Company
6.Corporations
Chapter 3 Ways of Business
1.Introduction
2.Wholesaling
3.Retailing
4.Franchising
5.Agency
6. Electronic Commerce
Chapter 4 A Guide to Economics
1.What Is Economics？
2.What Is Macroeconomics？
3.Monetary and Fiscal Policy
4.What Is Microeconomics？
5.The Demand Curve
6.The Supply Curve
7.The Equilibrium Price
8.Changes in Demand Versus Changes in Quantity Demanded
9.Changes in Supply Versus Changes in Quantity Supplied
Chapter 5 The Market Economy
I.Market and Market Economy
2.Price
3.Supply and Demand
4.The Market Price
Chapter 6 What Is Marketing
1.What Is Marketing
2.The Marketing Concept
3.Marketing and Utility
4.The Target Market
5.The Industrial Market
6.Government and Institutional Markets
7.The Consumer Market
8.Classes of Consumer Goods
Chapter 7 The Marketing Mix & Product Promotion
1.The Marketing Mix
2.Product Planning
3.Product Pricing
4.Selecting the Market
5.Product Promotion
6.Advertising
7.Product Packaging
8.Breaking the Language Barriers
Chapter 8 International Payments & Settlements
1.Introduction
2.Credit Instruments
3.Bill of Exchange
4.Promissory Note and Cheque
5.Remittance
6.Terms and Methods of Payment in International Trade-Payment in Advance, Open Account Business, Collection
7.Terms and Methods of Payment in International Trade-Letters of Credit （L/C）
8.Guarantee
9.Documents
Part Ⅱ Styles and Patterns in Language of English for International Business
Chapter 9 Styles and Features in Language of English for International Business
1.Introduction
2.Classification of Practical Business English Writings
3.The Function of Practical Business English Writing
4.Quality to the Writer
5.Preparation before Writing
6.Writing Principles and Language Features
Chapter 10 Language Patterns and Writing Ways of International Business Contracts
1.The Basic Definition of a Contract
2.Classification of International Business Contracts
3.Language Features and Writing Ways of International Business Contract
4.The Structure of an International Business Contract
5.How to Draft International Business Contracts and Agreements
6.The Example of a Business Contract
Chapter 11 Language Patterns and Writing Ways of Message for International Business Telegrams, Telexes, Faxes and E-mail
1.Introduction
2.Telegrams in International Business
3.Telexes in International Business
4.Fax or Facsimile Transmission
5.E-mail
Chapter 12 International Trade Terms
1.Introduction
2.Definition of the Trade Terms in 《Incoterms 1990》
3.How to Determine the Price for Imports and Exports？
4.Selection of Money of Account
5.Commission and Discount
6.Other Non-price Commercial Technical Terms
Part Ⅲ International Business English Correspondence and Negotiation
Chapter 13 Brief Introduction to International Business Practice
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Chapter 14 國(guó)際商務(wù)談判策略
Chapter 15 建立業(yè)務(wù)關(guān)系
Chapter 16 詢(xún)盤(pán)與報(bào)盤(pán)
Chapter 17 還盤(pán)、遞盤(pán)與反還盤(pán)
Chapter 18 接受與訂貨
Chapter 19 包裝與裝運(yùn)
Chapter 20 付款與交貨
Chapter 21 商檢、保險(xiǎn)與仲裁
Chapter 22 抱怨、索賠與理賠
Chapter 23 代理與簽約
Chapter 24 合資為企業(yè)