國際商務(wù)英語（譯文及答案）

第Ⅰ部分國際商務(wù)導(dǎo)論
(Introduction to International Business)
第1章 國際商務(wù)(International Business)
1．什么叫商務(wù)?(What Is Business?)
2．什么叫國際商務(wù)?(What Is International Business?)
3．國際商務(wù)活動范圍(The Scope of International Business Activities)
4．國際風(fēng)險(International Risk)
5．關(guān)于國際商法(On International Business Law)
6．商業(yè)信用(Commercial Credit)
7．關(guān)于國際商務(wù)管理(On Management of International Business)
8．世界貿(mào)易組織簡介(A Brief Introduction to WTO)
第2章 商務(wù)組織(Business Organizations)
1．概述(Introduction)
2．獨資商(Sole Proprietorship)
3．一般合股商(General Partnership)
4．有限合股商(Limited Partnership)
5．合股公司(Joint Stock Company)
6．公司(Corporations)
第3章 經(jīng)營方式(Ways of Business)
1．概述(Introduction)
2．批發(fā)(Wholesaling)
3．零售(Retailing)
4．特許經(jīng)營權(quán)(Franchising)
5．代理(Agency)
6．電子商務(wù)(Electronic Commerce)
第4章 經(jīng)濟(jì)學(xué)入門(A Guide to Economics)
1．什么叫經(jīng)濟(jì)學(xué)?(What Is Economics?)
2．什么叫宏觀經(jīng)濟(jì)學(xué)?(What Is Macroeconomics?)
3．貨幣和財政政策(Monetary and Fiscal Policy)
4．什么叫微觀經(jīng)濟(jì)學(xué)?(What Is Microeconomics?)
5．需求曲線(The Demand Curve)
6．供應(yīng)曲線(The Supply Curve)
7．均衡價格(The Equilibrium Price)
8．需求變化和需求數(shù)量變化的關(guān)系
(Changes in Demand Versus Changes in Quantity Demanded)
9．供應(yīng)變化和供應(yīng)數(shù)量變化的關(guān)系
(Changes in Supply Versus Changes in Quantity Supplied)
第5章 市場經(jīng)濟(jì)(The Market Economy)
1．市場與市場經(jīng)濟(jì)(MarketandMarketEconomy)
2．價格(Price)
3．供給和需求(Supply and Demand)
4．市場價格(The Market Price)
第6章 營銷的含義(What Is Marketing)
1．什么是營銷?(What Is Marketing?)
2．需要、欲望和需求(Needs，Wants and Demands)
3．產(chǎn)品(Products)
4．價值、滿意和質(zhì)量(Value，Satisfaction and Quality)
5．交換、交易和關(guān)系(Exchange，Transactions and Relationships)
6．市場(Markets)
7．營銷(Marketing)
第7章 產(chǎn)品推銷(Promotion of Products)
1．概述(Introduction)
2．廣告(Advertising)
3．促銷(Sales Promotion)
4．宣傳(Publicity)
5．人員促銷(Personal Selling)
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