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B-to-B電子商務(英文影印版)

B-to-B電子商務(英文影印版)

定 價:¥35.00

作 者: D.納拉揚達斯(D.Narayandas)等編寫
出版社: 中國人民大學出版社
叢編項: 哈佛商學案例精選集·實務系列
標 簽: 電子商務

ISBN: 9787300041803 出版時間: 2002-01-01 包裝: 精裝
開本: 29cm 頁數(shù): 180 字數(shù):  

內(nèi)容簡介

  To guide readers to Web-based sources of information that can supply good supplemental information.Using the best Web resources you can find out "what happened next"in the companies that our case studies examine-and,if you dig in the right places,why it happened.We get you started by steering you to sites where you can learn more.As the From the Field series develops we will enrich and refine our Web guidance,partly based on suggestions we receive from readers such as you.

作者簡介

暫缺《B-to-B電子商務(英文影印版)》作者簡介

圖書目錄

Arrow Electronics    Summary    Case    Questions and Ideas to ConsiderRosenbluth International and Biztrael.com    Summary    Case    Questions and Ideas to ConsiderMarketSoft    summary    Case    Questions and Ideas to ConsiderDigitalThink: Building a Sales Force    Summary    Case    Questions and Ideas to ConsiderE-Hubs: The New B2B Marketplaces    Summary    Article,    Questions and Ideas to ConsiderFreeMarkets OnLine    Summary    Case    Questions and Ideas to ConsiderVerticalNet    Summary    Case    Questions and Ideas to Consider

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