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外貿(mào)英語函電(修訂版)

外貿(mào)英語函電(修訂版)

定 價:¥22.00

作 者: 馬宗賢編著
出版社: 北京科學(xué)技術(shù)出版社
叢編項(xiàng): 中國廣播電視大學(xué)教學(xué)用書
標(biāo) 簽: 暫缺

ISBN: 9787530413814 出版時間: 1994-07-01 包裝: 膠版紙
開本: 20cm 頁數(shù): 392 字?jǐn)?shù):  

內(nèi)容簡介

  外貿(mào)英語函電是外貿(mào)英語中不可缺少的組成部分。外貿(mào)英語也許可以說是為開展對外經(jīng)濟(jì)貿(mào)易活動和社會活動所使用的英語。函電往來是開展對外經(jīng)濟(jì)貿(mào)易活動和社會活動中使用最廣泛的通訊聯(lián)系手段,是商業(yè)活動中的一個必要組成部分。本教材是中央廣播電視大學(xué)英語系(外貿(mào)方向)外貿(mào)英語函電課的教材,供廣播電視大學(xué)的英語專業(yè)(外貿(mào)方向)的學(xué)生和具有同等水平的自學(xué)者使用。希望通過學(xué)習(xí),達(dá)到掌握外貿(mào)英語函電的基本詞匯、基本句型和基本格式,對外貿(mào)業(yè)務(wù)中的某些環(huán)節(jié)的特點(diǎn)有所了解,能用英語草擬和閱讀一般外貿(mào)業(yè)務(wù)文、電。本教材按業(yè)務(wù)環(huán)節(jié)編寫,分14個部分,涉及引語、書信結(jié)構(gòu)和格式,資信調(diào)查、建立業(yè)務(wù)關(guān)系、詢價、發(fā)盤、還盤、接受、付款、裝運(yùn)和索賠等業(yè)務(wù)環(huán)節(jié)。本教材涉及的各個業(yè)務(wù)環(huán)節(jié)的書信力求包含必須掌握的基本知識,力求典型、實(shí)用、易學(xué)易懂。教材中有8個作業(yè),可用以檢查某些部分的學(xué)習(xí)內(nèi)容。教師可以根據(jù)實(shí)際情況作為課堂練習(xí)或測驗(yàn),或作為課外作業(yè)。本教材附有本課程的教學(xué)大綱、輔導(dǎo)材料、練習(xí)參考答案和自測題等6個附件。希望這些材料能對學(xué)習(xí)本教材有所幫助。本教材是以本人編著,經(jīng)多年使用的廣播函授教材為基礎(chǔ),加以補(bǔ)充、修訂。本教材的出版,承對外經(jīng)濟(jì)貿(mào)易大學(xué)副校長黃震華教授和對外經(jīng)濟(jì)貿(mào)易大學(xué)繼續(xù)教育學(xué)院副院長謝毅斌副教授的指導(dǎo)和支持,承繼續(xù)教育學(xué)院外貿(mào)英語中心副主任馮建國副教授,以及該中心的高永勝等同志的支持和幫助,特此致謝。并向中央廣播電視大學(xué)基礎(chǔ)部的鄂鶴年、劉黛琳和楊啟寧等同志表示感謝,感謝他們對本教材的出版的監(jiān)督和關(guān)心。

作者簡介

暫缺《外貿(mào)英語函電(修訂版)》作者簡介

圖書目錄

part 1 introduction
lesson 1 a letter is a personal contact
lesson 2 business letter-writing
part 2 structure and styles of business letters
lesson 3 the structure of a business letter
lesson 4 the styles of business letters
作業(yè)一
part 3 credit inquiries and replies
lesson 5 credit inquiry
lesson 6 reply to credit inquiry
lesson 7 trade reference
lesson 8 credit information
作業(yè)二
part 4 establishing business relations
lesson 9 an importer's self-introduction
lesson 10 a letter to a japanese exporter
lesson 11 a reply to the letter in lesson 10
part 5 inquiries and replies
lesson 12 an inquiry and the reply
lesson 13 asking for information about"seagull" cameras
lesson 14 sending catalogue and price list
lesson 15 a specific inquiry
作業(yè)三
part 6 offers
lesson 16 an offer without engagement
lesson 17 a firm offer
lesson 18 proforma invoice
lesson 19 a voluntary offer
作業(yè)四
part 7 orders
lesson 20 an order
lesson 21 acknowledging an order
lesson 22 confirming an order
part 8 telegrams
lesson 23 sample telegrams
lesson 24 composing telegrams
part 9 telexes
lesson 25 a sample telex
lesson 26 composing the telex message
作業(yè)五
part 10 counter-offers and replies
lesson 27 a counter-offer
lesson 28 declining a counter-offer
lesson 29 counter-suggestion to a counter-offer
lesson 30 a counter-offer and favourable reply
作業(yè)六
part 11 acceptance
lesson 31 a transaction on chemical fertilizer
lesson 32 acceptance of an offer of sugar
lesson 33 sending sales confirmation
part 12 payment
lesson 34 d/p and d/a
lesson 35 urging establishment of letter of credit
lesson 36 l/c amendment
lesson 37 extension of an l/c
作業(yè)七
part 13 shipment
lesson 38 shipping instructions
lesson 39 transshipment
lesson 40 urging shipment
lesson 41 shipping advice
作業(yè)八
part 14 claims
lesson 42 claim on wrong goods
lesson 43 reply to the claim on wrong goods
lesson 44 claim for shortweight and inferior quality
lesson 45 settlement of the claim for shortweight and inferior quality
附件一 simplified form of sales confirmation (for reference only)
附件二 a letter of credit(for reference only)
附件三 外貿(mào)英語函電課教學(xué)大綱
外貿(mào)英語函電課教學(xué)實(shí)施意見
附件四 輔導(dǎo)材料
part 1 introduction
part 2 structure and styles of business letters

part 3 credit inquiries and replies
part 4 establishing business relations
part 5 inquiries and replies
part 6 offers
part 7 orders
part 8 telegrams
part 9 telexes
part 10 counter-offers and replies
part 11 acceptance
part 12 payment
part 13 shipment
part 14 claims
附件五 練習(xí)參考答案
附件六 自測題
附件七 學(xué)習(xí)助手
part 1 introduction
part 2 structure and styles of business letters
part 3 credit inquiries and replies
part 4 establishing business relations
part 5 inquiries and replies
part 6 offers
part 7 orders
part 8 telegrams
part 9 telexes
part 10 counter-offers and replies
part 11 acceptance
part 12 payment
part 13 shipment
part 14 claims

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