國(guó)際商務(wù)溝通：英文版

定　價(jià)：￥18.60

作　者：	（）Lillian H. Chaney，（）Jeanette S. Martin著
出版社：	高等教育出版社
叢編項(xiàng)：
標(biāo)　簽：	管理/溝通

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ISBN：	9787040116809	出版時(shí)間：	2002-10-01	包裝：	平裝
開本：	26cm	頁(yè)數(shù)：	277	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　為適應(yīng)經(jīng)濟(jì)社會(huì)發(fā)展的需要，以高質(zhì)量的高等教育迎接經(jīng)濟(jì)全球化和新科技革命的挑戰(zhàn)，高等教育出版社受教育部高教司委托，聘請(qǐng)熟悉國(guó)內(nèi)外教學(xué)和學(xué)科發(fā)展水平的專家，從歐美現(xiàn)行教材中遴選、引進(jìn)了這批具有國(guó)際領(lǐng)先水準(zhǔn)的英文版教材，以影印形式出版，供開設(shè)相應(yīng)課程的高等學(xué)校選用。引進(jìn)這批教材時(shí)，遴選和評(píng)定的依據(jù)主要有以下幾個(gè)方面：（1）引進(jìn)的教材與1998年教育部頒行的專業(yè)目錄及后來(lái)批準(zhǔn)的目錄外專業(yè)所規(guī)定的主要課程相對(duì)應(yīng)，內(nèi)容符合專業(yè)培養(yǎng)目標(biāo)和教學(xué)要求。（2）版本要新。國(guó)外的大學(xué)教科書一般三年左右即修訂再版一次，增補(bǔ)新的內(nèi)容。這批教材選擇的都是國(guó)外權(quán)威教科書的最新版本，內(nèi)容涵蓋了相應(yīng)學(xué)科最新進(jìn)展的介紹和現(xiàn)實(shí)案例的分析。（3）內(nèi)容規(guī)范簡(jiǎn)明，適合教學(xué)。由于這批影印教材主要是針對(duì)我國(guó)大學(xué)本科層次經(jīng)濟(jì)管理類專業(yè)的基礎(chǔ)課程和主干課程的，專家們?cè)谶x擇時(shí)充分考慮了內(nèi)容的嚴(yán)謹(jǐn)、規(guī)范及表述的準(zhǔn)確性，同時(shí)考慮了使用外語(yǔ)教材可能遇到的課時(shí)限制問(wèn)題，在內(nèi)容相同的幾種流行版本中選擇相對(duì)簡(jiǎn)明的薄本。

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圖書目錄

Forewordix
Prefacexi
AbouttheAuthorsxv
CHAPTER1TheNatureofInterculturalCommunication
Globalization4
Culture5
Enculturation8
Acculturation8
Ethnocentrism9
Norms,Rules,Roles,andNetworks10
SubculturesandSubgroups11
CommunicationBarriers11
InterculturalConstructs12
MultinationalManagementOrientations13
CHAPTER2UniversalSystems20
EconomicSystems20
PoliticalSystems23
EducationalSystems27
MarriageandFamilySystems31
SocialHierarchiesandSocialInteraction35
CHAPTER3ContrastingCulturalValues43
SemanticDifferences45
AttributionandPerception46
AttitudesTowardWomen47
WorkAttitudes49
AttitudesTowardEthics51
ReligiousInfluences53
IndividualismandCollectivism54
CHAPTER4CulturalShock62
StagesofCulturalShock65
AlleviatingCulturalShock67
AspectsofCulturalShock72
RelationshipsandFamilyConsiderations75
PublicandPrivateSelf75
CHAPTER5Language81
High-andLow-ContextLanguage82
LanguageDiversity83
SlangandOtherInformalLanguage84
FormsofVerbalInteraction85
LinearandNonlinearLanguage86
VocabularyEquivalence87
ParablesandProverbs88
ConversationTaboos89
NatureofLanguage91
TranslationProblems91
InterpreterUse94
HostLanguage95
Thought98
LanguageandCultureInteraction99
CHAPTER6OralandNonverbalCommunicationPatterns105
ThoughtPatterns106
Paralanguage/Metacommunication106
Chronemics107
Proxemics109
Oculesics110
Olfactics112
Haptics112
Kinesics114
Chromatics119
Silence120
CHAPTER7WrittenCommunicationPatterns129
InternationalEnglish130
WritingToneandStyle131
LetterFormats133
Facsimiles(Fax)139
ElectronicMail(E-Mail)140
ResumeandJobSearchInformation143
CHAPTER8GlobalEtiquette150
Introductions151
BusinessCardExchange151
PositionandStatus152
ProperEtiquetteWhenCommunicatingElectronically154
DiningPractices155
Tipping157
GiftGiving158
CHAPTER9BusinessandSocialCustoms169
GreetingandHandshakingCustoms170
VerbalExpressions172
MaleandFemaleRelationships174
HumorinBusiness174
SuperstitionsandTaboos176
DressandAppearance177
CustomsAssociatedwithHolidaysandHolyDays179
OfficeCustomsandPractices182
CustomaryDemeanor/Behavior183
Bribery184
SpecialFoodsandConsumptionTaboos185
CHAPTER10InterculturalNegotiationProcess192
CharacteristicsofEffectiveNegotiators192
Cross-CulturalNegotiationConsiderations193
VariablesAffectingInterculturalNegotiations195
DefiningtheProcess197
Observing,Analyzing,andEvaluating198
InterculturalNegotiationModels200
PerspectiveConflicts203
ConflictResolution203
StereotypesthatAffectInterculturalNegotiations205
CHAPTER11InterculturalNegotiationStrategies217
Strategies217
RoleoftheMedia220
PersonalConstructs221
InterculturalNegotiationGuidelines227
TradeAgreements230
CHAPTER12LawsAffectingInternationalBusinessandTravel242
HomeCountryandHostCountryLaws243
InternationalLaw244
Contracts246
NonwrittenLaw248
EthicsandtheLaw249
InternationalTravelandLaw251
AppendixA--Glossary261
AppendixB--AnswerstoExercises269
Index273