英語是經(jīng)濟管理領(lǐng)域里各個專業(yè)的重要工具，網(wǎng)絡時代的飛速發(fā)展，更強調(diào)了這一點。學習專業(yè)英語時，一定要告別公共英語學習的各種課本，專攻專業(yè)書籍。閱讀專業(yè)書籍是學生到達自如英語境地之前，最后一個艱難臺階。 《經(jīng)濟管理專業(yè)英語（第三版）》共分為1 4個部分，并另外選配了1 4篇文章作為閱讀材料。全書的課文選自美國著名大學商學院里通用的本科生及研究生的教材，包括微觀經(jīng)濟學、宏觀經(jīng)濟學、決策統(tǒng)計分析、管理信息系統(tǒng)、運營管理學、市場營銷學、財務管理、組織行為學、財務會計、貨幣銀行學、戰(zhàn)略管理、國際經(jīng)濟學、國際市場營銷學和國際商業(yè)學。 《經(jīng)濟管理專業(yè)英語（第三版）》在14個部分里都增添了學習提示（Suggestio ns for Further Study），是些很實用的內(nèi)容，綜合考慮了課程學習以及未來的應用，包括學習方法概說、新單詞的記憶、讀、聽、寫、說、寫作精要、語感、業(yè)務信函、注釋格式、參考文獻格式、個人簡歷格式、內(nèi)部便箋以及翻譯要則。這些學習提示聯(lián)結(jié)起來，組成全新的、完整的專業(yè)英語教學思想。
作者簡介
暫缺《經(jīng)濟管理專業(yè)英語（第二版）》作者簡介
圖書目錄
PART ONE MICROECONOMICS The Concept of Utility How Markets Function PART TWO MACROECONOMICS Outlays and Components of Demand Macroeconomic Policy PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING Why Sample Basic Concepts of Hypothesis Testing PART FOUR MANAGEMENT INFORMATION SYSTEM Hotel Computer Applications Word Processing PART FIVE OPERATIONS MANAGEMENT Order Processing Bring Design into the Business PART SIX MARKETING Pulling and Pushing Marketing Strategies in a Market-Oriented System The Many Faces of Personal Selling PART SEVEN MANAGERIAL FINANCE Motives for Using Debt Trade Credit PART EIGHT ORGANIZATIONAL BEHAVIOR What Is OBM? Areas of Application PART NINE FINANCIAL ACCOUNTING Elements of the Accounting Model Accounting Reports PART TEN MONEY AND BANKING Sources and Uses of Bank Funds Instruments of the Capital Market PART ELEVEN STRATEGIC MANAGEMENT Company Goals : Survival, Growth, Profitability Strategic Considerations for Multinational Firms PART TWELVE INTERNATIONAL ECONOMICS Free Markets and Growth New-World Realities and Competitiveness PART THIRTEEN INTERNATIONAL MARKETING Advertising Abroad--Creative Challenges Evaluating Alternatives for International Operations PART FOURTEEN INTERNATIONAL BUSINESS The International Rules of Commercial Policy Foreign Direct Investment APPENDIX A READINGS IN ECONOMICS AND MANAGEMENT The Objectives of Firms in Economics The Maximizing Principle in Economics An Introduction to the Theory of Economic Growth Taxation in Western Economics Application of Probability Concepts in Decision Making The Learning Organization The Goal of Financial Management
Global Advertising Regulations Financial Intermediation..Assets and Liabilities Management in a Profit-Seeking Environment Qualitative Characteristics of Accounting Information The Rise of China's Joint Ventures in an Interdependent Global Economy History of the International Monetary System International Banking Trade Policy in Developing Countries APPENDIX B WORDS, PHRASES, AND TYPICAL EXPRESSIONS APPENDIX C SAMPLES OF GOOD SENTENCES APPENDIX D BUSINESS LETTERS APPENDIX E SAMPLES OF FOOTNOTES APPENDIX F SAMPLES OF BIBLIOGRAPHIES APPENDIX G RESUME APPENDIX H MEMORANDUM APPENDIX I TRANSLATION
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