《環(huán)球商務英語》(World Class English for Business)是從英國開放大學(Open University)引進改編的適合以自學為主的商務英語用書,該教材深入淺出地介紹了一些當代商務理念和國際商務慣例,以及英語國家的商務文化。全書共有8個教學模塊(Module),分為1、2兩冊,并配有9盤錄音帶。
作者簡介
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圖書目錄
《環(huán)球商務英語》上冊 Module plans Module 1 Change and the company Unit 1 How companies operate Session 1 Dutton Engineering Session 2 The Structure of organisations Session 3 Successful Products Unit 2 Responding to change Session 4 people and change Session 5 Describing trends Session 6 The global market Unit 3 Ways of wording Session 7 Telecommutiong Session 8 Working with regulations Session 9 WOrking in cyberspace Unit 4 Pronunciaton and review Session 10 Pronunciation Session 11 Review Session 12 Communicative activities Answers Module 2 The Custimer Unit 1 Customer serivce Session 1 Planning improvemens to customer service Session 2 Formulating customer service policy Session 3 Briefing staff about customer policy Unit 2 Customer feedback Session 4 Finding out what customers think - 1 Face-to-face interviews Session 5 Finding out what customers think - 2 On the telephone Session 6 Finding out what customers think - 3 Written questionnaires Unit 3 Total Quality Management Session 7 What is Total Quality Management Session 8 Who is involved in Total Quality Management? Session 9 How is Total Quality Management Managed? Unit 4 Pronunciaton and review Session 10 Pronunciation Session 11 Review Session 12 Communicative activities Answers Module 3 Finance Module 4 A new product Transcript Self-Assessment Glossary Acknowledgements