電子商務(wù)英語(yǔ)

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作　者：	趙淑紅主編；申紹芳，王秀云編
出版社：	電子工業(yè)出版社
叢編項(xiàng)：	中等專業(yè)學(xué)校教材
標(biāo)　簽：	電子商務(wù)

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ISBN：	9787505372757	出版時(shí)間：	2002-01-01	包裝：
開(kāi)本：	26cm	頁(yè)數(shù)：	228頁(yè)	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　本書(shū)內(nèi)容涉及以下三個(gè)方面：計(jì)算機(jī)及網(wǎng)絡(luò)應(yīng)用基礎(chǔ)知識(shí)，包括計(jì)算機(jī)的發(fā)展史、軟硬件設(shè)備、互聯(lián)網(wǎng)的產(chǎn)生與發(fā)展及相關(guān)的技術(shù)應(yīng)用等；商務(wù)英語(yǔ)基礎(chǔ)及外貿(mào)函電，主要包括國(guó)際貿(mào)易活動(dòng)中的一些基礎(chǔ)知識(shí)，如交付條款、合同等相關(guān)內(nèi)容，國(guó)際商業(yè)書(shū)信的格式、寫(xiě)作要領(lǐng)及實(shí)用例信等；電子商務(wù)的發(fā)展動(dòng)態(tài)，主要包括電子商務(wù)的基本概念、發(fā)展模式及相關(guān)技術(shù)動(dòng)態(tài)。本書(shū)可作為各類中等職業(yè)學(xué)校高年級(jí)的電子商務(wù)英語(yǔ)教材或高等職業(yè)學(xué)校相關(guān)專業(yè)的英語(yǔ)閱讀材料，同時(shí)也可作為從事電子商務(wù)的人員提高英語(yǔ)水平的參考用書(shū)。

作者簡(jiǎn)介

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圖書(shū)目錄

Lesson One
Text: The History of Computer
New Words
Grammar
Exercises
Reading Material: What is a Computer in General?
Lesson Two
Text: Computer Hardware
New Words
Grammar
Exercises
Reading Material: What is CPU?
Lesson Three
Text: Origins of the Internet
New Words
Grammar
Exercises
Reading Material: The Information Superhighway:
From Expectation to Realization
Lesson Four
Text: An Overview of the World Wide Web
New Words
Grammar
Exercises
Reading Material: Why is Java Hot?
Lesson Five
Text: Browsers
New Words
Grammar
Exercises
Reading Material: What Browsers do You Use?
Lesson Six
Text: Marketing in a Nutshell and the
Marketing Mix
New Words
Grammar
Exercises
Reading Material: Field Research
Lesson Seven
Text: Exporting and Export Procedures
New Words
Grammar
Exercises
Reading Material: Packaging
Lesson Eight
Text: The Three Important Terms of Delivery
New Words
Grammar
Exercises
Reading Material: What Concerns the Interests of
Both Seller and Buyer?
Lesson Nine
Text: Business Contract
New Words
Grammar
Exercises
Reading Material:Printed Short Forms and Detailed Contracts

Lesson Ten
Text: Export Documentation
New Words
Grammar
Exercises
Reading Material: Bill of Lading
Lesson Eleven
Text: What is Electronic Commerce?
New Words
Grammar
Exercises
Reading Material: Electronic Data Interchange
Lesson Twelve
Text: Business to Business
New Words
Grammar
Exercises
Reading Material: Rival Net Titans from B2B Think Tank
Lesson Thirteen
Text: Electronic Checks: The Best of Both Worlds
New Words
Grammar
Exercises
Reading Material: Glossary of Electronic Check(I)
Lesson Fourteen
Text: Financial Service Markup Language
and Digital Signature
New Words
Grammar
Exercises
Reading Material: Glossary of Electronic Check(II)
Lesson Fifteen
Text: What does ESignature Mean for You?
New Words
Grammar
Exercises
Reading Material: B2B Ecommerce Still Immature,
But Growing Quickly
Lesson Sixteen
Text: What is Email?
New Words
Grammar
Exercises
Reading Material: The “E” in Email Stands
for Evidence
Lesson Seventeen
Text: Essentials of Business Letterwriting
New Words
Grammar
Exercises

Lesson Eighteen
Text: Establishment of Business Relations,
Enquiries and Offers
New Words
Grammar
Exercises
Reading Material: Business Letters
Lesson Nineteen
Text: Orders and Payment
New Words
Grammar
Exercises
Reading Material: Business Letters
Lesson Twenty
Text: Shipment and Claims
New Words
Grammar
Exercises
Reading Material: Business Letters
Lesson TwentyOne
Text: Telex
New Words
Grammar
Exercises
Reading Material: Business Letter
AppendixPart A
Part B
Bibliography