Lesson One Forms of International Business Lesson Two The Importance of International trade to Economic Development Lesson Three Nontariff Barriers to Trade Lesson Four The Export Process Lesson Five Sales Channels in International trade Lesson Six intternational Commercial Terms Lesson Seven Export Shipping and Imsurance REVISION Exercises(LL.1-7) Lesson Eight Export Documentation Lesson Nine International Commercial Payments Lesson Ten Some Understanding of Countertrade Lesson Eleven Some Methods for selling Know-how Lesson Twelve International Trade in Services Lesson Thirteen Federal Express Expands Services Internationally Lesson Fourteen Motives for International Investments REVISION Exercises(LL.8-14) Lesson Fifteen Multinational corporations Lesson Sixteen Types and Management Systems of Joint Ventures Lesson Seventeen Shanghai:The Remarkable Place to Do Business in China Lesson Eighteen How Unilever Is Making Its Investment Decisions? Lesson Nineteen The Importance of Marketing in International Operations Lesson Twenty Assessing International Market Opportunity Lesson Twenty-one Selection of Overseas Markets REVISION Exercises(LL.15-21) Lesson Twenty-two Export Pricing Lesson Twenty-three Internatioral Advertising Lesson Twenty-four Coca-Cola's Global Marketing Strategy Lesson Twenty-five What Is the Foreign Exchange Rate? Lesson Twenty-six Functions of the Foreign Exchange Market Lesson Twenty-seven Theories of Exchange Rate Determination Lesson Twenty-eight Eurocurrency Markets REVISION Exercises(LL.22-28) Index of New Words & Phrases Index of Proper Names Index of Economic Terma & Expressions
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